Books from the Collection
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E-Business Essentials Building a Successful Online Enterprise
by
This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business. Covers fundamental topics needed to comprehend e-business, from systems, to security, to ethics; Includes case studies to help readers understand how to implement e-business concepts and strategies; Stresses the significance of performance measurement in e-business, giving tools to assess e-business performance.
Location: OnlinePublication Date: 2023 -
Research handbook on digital trade
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This comprehensive Research Handbook analyses the impact of the rapid growth of digital trade on businesses, consumers, and regulators. Leading experts provide theoretical and practical insight into how to manage the legal and policy challenges of the global digital economy. Chapters cover key areas of digital trade policy and regulation, examining finance, investment, tax, AI, and security. Drawing from a broad spectrum of digital trade sub-specialisms, this Research Handbook explores diverse regional and national approaches to e-commerce, spanning Africa, the Americas, Asia, Europe, and the Middle East. It scrutinises the evolution of digital trade within the international trade system, assessing its inclusion within the WTO and the move towards digital-only agreements. Contributors investigate pressing legal controversies concerning trade protectionism, the recognition of intellectual property, and the safeguarding of personal data. This Research Handbook will be an invaluable resource for academics and students in digital trade, international law, public policy, and regulation. It will also be a useful guide for legal and political practitioners seeking to understand the emerging field of digital trade
Location: OnlinePublication Date: 2023 -
Industry 4.0 and the Digital Transformation of International Business
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The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creation, resource integration, and service for service exchange. While discussing the issues of these areas, chapters of this book also delve into prevalent problematic areas which are closely related like employment, ethical aspects, power creation, and so on. Recognizing the role digitization and new technologies play in enabling global managers to communicate with outside world directly via digital channels irrespective of their location (which is especially true in time of COVID-19), the book takes an emerging economy perspective and throws light on new theories, perceptions, employment opportunities, and innovative ideas through its content. The book not only discusses effects of information technology but also the latest emerging technology in global business like use of artificial intelligence, robotics, machine learning, big data, and their integration with the global business 4.0. Since emergence of these new technologies requires proper infrastructural development, the book also throws light on government initiatives and CSR in this respect. It contains takeaways for both undergraduate and graduate students, researchers and academicians, industry watchers, practitioners, start-ups, and entrepreneurs.
Location: OnlinePublication Date: 2023 -
E-Commerce Industry Chain Theory and Practice
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This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.
Location: OnlinePublication Date: 2023 -
E-Commerce Big Data Mining and Analytics
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This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.
Location: OnlineISBN: 9789819935888Publication Date: 2023 -
Handbook of digital entrepreneurship
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This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. Offering a snapshot of the major themes in digital entrepreneurship research, the Handbook highlights a wide range of both practice-engaged and practice-relevant works and explores the fundamental concepts and common themes in the field. Chapters examine key topics including the digital platform economy, the digitalisation of work, the blockchain economy and the rural-urban digital divide. The Handbook further analyses the history and theory of digital entrepreneurship, while also sparking ideas for future research through a consideration of emerging phenomena and new ways to approach research in this broad area of study. Discussing a diverse set of questions, contexts, theories and methods, this Handbook will be a key resource for researchers and advanced students with a particular interest in entrepreneurship, innovation, technology management and digital business models. Managers and entrepreneurs will also find the discussion of digital entrepreneurship in relation to financing, social issues, and technology beneficial
Location: OnlinePublication Date: 2022 -
E-Commerce Concepts, Principles, and Application
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This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.
Location: OnlinePublication Date: 2022 -
Strategies for the digital customer experience : connecting customers with brands in the phygital age
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Offering a critical approach to digital marketing strategies, this innovative book introduces the 'phygital', a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era. Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools. Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants
Location: OnlinePublication Date: 2022 -
Search Engine Marketing, Inc, 3rd Ed.
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Location: Pardee Stacks HF5415.1265 .M665 2015Publication Date: 2014 -
Taking Down Goliath
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Location: Pardee Stacks HF5415.1265 .R933 2014Publication Date: 2014 -
Understanding Digital Marketing, 3rd Ed.
by
Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to: . Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing. Understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future. Achieve the competitive edge to keep them ahead of the packOne of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing.Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go
Location: OnlinePublication Date: 2014
Companion CD rom available at the Pardee Circulation Desk.
HF5548.32 .W545 2007
See the Boston Universities Library web catalog.
electronic commerce
internet advertising
internet marketing
mobile marketing
social media
For further research assistance see the Get Help box in the left column on the homepage of this guide,
or email the guide author from the profile box on the right.
Getting Books Not Available at BU
There are several ways you can obtain books or articles that we do not own. These include:
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WorldCat Discovery. WorldCat Discovery allows current BU faculty, staff, and students to borrow books directly from other Boston Library Consortium libraries. Turnaround time is approximately three working days. (How to use WorldCat Discovery)
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Interlibrary Loan. Interlibrary Loan services allow current BU faculty, staff, and students to request books, articles, book chapters, and other materials that our ILL staff will obtain from other libraries. Books generally take 2-4 weeks to arrive; articles are generally delivered electronically within 1-2 days.
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ILL online request forms for all patrons except those affiliated with the Schools of Law and Medicine
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Law Library's interlibrary loan page for Law School affiliates
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Alumni Medical Library’s ILL form for Medical School affilliates
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For general inquires to the Interlibrary Loan office, please call (617) 353-3706 or email ILLMML@bu.edu.
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- BLC Cards. A Boston Library Consortium Card allows the bearer to borrow—in person—circulating material from a member library, just as you would from a BU library. Boston University faculty, staff, and students on the Charles River Campus may obtain a Consortium Card by filling out an application form. Medical Campus affiliates apply at the Alumni Medical Library.
Internet Advertising
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Statistical Fact Book
by
The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multi-channel direct marketing tools and techniques.The DMA represents 3100 companies from dozens of vertical industries in the US and 48 other nations , including nearly half of the Fortune 100 companies as well as nonprofit organizations. Includes chapters on internet, email, mobile marketing, and social media.
Location: Pardee Reference High Use X HF5415.126 .F33Publication Date: 2011 -
The 2010 Response Rate Report
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Includes response rates with some pricing for email, internet, and mobile advertising.
Location: Pardee Reference High Use X HF5415 .D53 2010Publication Date: 2010
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Marketer's Guide to Media
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A handy reference resource with current rates audience estimates for the major media. Get industry rates, trends and audience demographics for multiple types of media. Also includes general terminology/abbreviation glossaries, and media-specific term definitions.
Location: Pardee Reference High Use X HF5826.5 M45Publication Date: 2011
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MRI-Simmons Catalyst This link opens in a new window
Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. See MRI-Simmons Catalyst for instructions.
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Standard Rate & Data Service (SRDS) This link opens in a new window
Standard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.
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Interactive Advertising Bureauhttp://www.iab.net – Research and best practices.
Market Research & Industry
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Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
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NetAdvantage This link opens in a new window
NetAdvantage (S&P Global) provides web based access to S&P Industry Surveys, S&P Company Profiles, Stock Reports and Sub-Industry Reviews. Each S&P Industry Survey includes current trends, how the industry operates, downloadable company data and links to industry trade associations.
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Gartner ResearchGartner, Inc. is a well known information technology research and advisory company. Gartner provides technology-related information and insights to help clients make informed decisions related to information technology. Reports contain research findings and advice on technology markets, topics, and industries. Gartner Research is provided to the BU community through BU’s Information Services and Technology’s subscription. Log in to the website using your BU login name and Kerberos password.
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Pew Internet & American Lifehttp://www.pewinternet.org – The Pew Internet project contains free reports and datasets on various aspects of Internet use in the United States. Net Resources includes links to other research and data sites, including statistics and news.
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Think with Googlehttps://www.thinkwithgoogle.com/ - Google website contains studies, videos and webinars on consumer behavior, digital and media. Studies include data related to specific industries and demographics.
News
The following databases index articles from a variety of magazines, journals, and newspapers:
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ProQuest One Business This link opens in a new window
ProQuest One Business combines multiple ProQuest business information databases including ABI-Inform, Accounting, Tax & Banking and Entrepreneurship and contains more than 130 million documents. Content in this database also covers over 2,400 journals and magazines, several hundred news sources, thousands of ebooks, videos and company, industry and country reports.
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Business Source Complete This link opens in a new window
Provides bibliographic and full text content, including indexing and abstracts for scholarly business journals back to 1886 and full text journal articles in all disciplines of business, including marketing, management, accounting, finance and economics. The database full text content includes investment research reports, industry reports, market research reports, company profiles, SWOT analyses. Sources covered by this database include Economist Intelligence Unit country reports.
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Factiva This link opens in a new window
Provides worldwide full text access to local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.
The following online journals specialize in news about the Internet and Digital economy:
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ClickZhttp://www.clickz.com – Marketing news and advice.
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CNethttp://news.cnet.com – Comprehensive source for technology news, with an emphasis on the Internet.
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E-Commerce Timeshttp://www.ecommercetimes.com – Online publication with daily news and feature articles for entrepreneurs and companies doing business on the Internet; includes success stories, product guides, newsmaker profiles, and an electronic commerce events calendar & message board.
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IDG, Inc.The gateway to the many publications, U.S. and international, of International Data Group, one of the world’s largest sources of information services on information technology.
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Silicon Valley.comhttp://www.siliconvalley.com – Provides breaking news and commentary regarding the Internet industry. Backed by the San Jose Mercury News.
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ZD Nethttp://www.zdnet.com – The latest in technology news, plus product reviews, virus alerts, help and how to, etc.
Statistics
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BizRate.comhttp://www.bizrate.com – Rates Web-based sellers of a wide range of products by customer satisfaction on point-of-sale and follow-up performance criteria.
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ClickZ Statshttp://www.clickz.com/stats – An award winning source for interactive and Internet research. Facts, figures, research and data on every facet of the online industry, domestic and worldwide.
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Internet World Statshttp://www.internetworldstats.com/ -International Website that features up-to-date world Internet usage and population statistics for over 233 countries and world regions.
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U.S. Census Bureau E-Commerce Statistics (E-STATS)http://www.census.gov/eos/www/ebusiness614.htm – “Measuring the Electronic Economy”, statistics from the U.S. government include 2007 e-commerce multisector report and quarterly e-commerce sales.
Technology
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Institute for eCommerce Technology Linkshttp://euro.ecom.cmu.edu/resources/elibrary/ectlinks.shtml – From the Institute for eCommerce at Carnegie Mellon University, features articles, tutorials, product information, and software downloads related to the many facets of electronic commerce technology (i.e., Computer Security, Data Mining, Databases, Electronic Payment Systems, Multimedia, etc.)
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WIREDhttp://www.wired.com/ - Collection of “E-Business” tools and information for building, marketing, and tracking an electronic commerce site.
Reference & Instruction Librarian
Dorice Moylan
She/Her/Hers
Contact:
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
617-353-4310
Subjects: Business & Management