Tips for Finding Articles
Articles about this subject can be found in publications from a wide variety of disciplines. Use the databases on this page to get access to thousands of articles examining the subject from different perspectives or browse the key publications shown.
If the full text of an article is not available in a database, click on the 
icon to find other options for getting the article.
Finding Articles
- ProQuest One Business This link opens in a new window
ProQuest One Business combines multiple ProQuest business information databases including ABI-Inform, Accounting, Tax & Banking and Entrepreneurship and contains more than 130 million documents. Content in this database also covers over 2,400 journals and magazines, several hundred news sources, thousands of ebooks, videos and company, industry and country reports.
- Business Source Complete This link opens in a new window
Provides bibliographic and full text content, including indexing and abstracts for scholarly business journals back to 1886 and full text journal articles in all disciplines of business, including marketing, management, accounting, finance and economics. The database full text content includes investment research reports, industry reports, market research reports, company profiles, SWOT analyses. Sources covered by this database include Economist Intelligence Unit country reports.
- Factiva This link opens in a new window
Provides worldwide full text access to local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.
Also includes the Wall Street Journal, Barron’s, and New York Times (print and online feed).
- Nexis Uni This link opens in a new window
Nexis Uni is a source for newspapers and magazines, trade journals, wire services and transcripts, as well as legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790, and information on U.S. and international companies and executives.
Magazines & Journals
- Advertising AgeOne of the leading advertising trade journals.
Also see the website at www.adage.com/
- AdweekAdweek is a weekly American advertising trade publication, first published in 1978. Contains articles, news, and product information about the advertising and marketing industry.
Also see the website at http://www.adweek.com/
- International Journal of AdvertisingProvides a forum for the discussion of important issues & for the interchange of ideas on all aspects of advertising & marketing communications. Both academic & practitioner perspectives are represented.
- Journal of AdvertisingCovers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research.
- Journal of MarketingPublishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.
- Journal of Marketing Research (JMR)Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
- Marketing ResearchPublishes articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies. Publication of The American Marketing Association. [Access from 1989 - 2012]
- Journal of Advertising ResearchSeeks to act as a research and development tool for professionals in all areas of marketing including media, research, advertising and communications.
Also see the website at www.ama.org/.
- MediaweekProvides up-close profiles and portraits of media's leading figures and covers news and analysis from the tech, print, digital and advertising worlds.
- Sales & Marketing ManagementAlso see their website for more up-to-date insights.
- BrandweekA weekly publication of articles, interviews, business profiles, licensing, new products and new campaigns aimed at professionals in marketing in agencies and client companies
For a complete listing of periodicals related to marketing or advertising in our catalog,
search “Marketing Periodicals” or “Advertising Periodicals” in BU Libraries Search (BULS).
Online Newsletters
Alert: Subscribing to some of the newsletters below might bring more email than you want.
- CampaignCovers UK marketing, media , and communications industry.
- MediaPostNewsletters, links, and stats for media marketing and advertising professionals. Note: If you give this publisher your email address, you will automatically subscribe to its Advertising/Media related newsletters Media Daily News, Online Media Daily, and Research Briefs from the Center for Media Research. Lots of information, but be prepared to receive lots of email.
- TrendCentralhttp://www.trendcentral.com – Covers trends for 12-22 year old age group.
