Tips for Finding Articles
Articles about this subject can be found in publications from a wide variety of disciplines. Use the databases on this page to get access to thousands of articles examining the subject from different perspectives or browse the key publications shown.
If the full text of an article is not available in a database, click on the 
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Finding Articles
- ProQuest One Business This link opens in a new windowProQuest One Business combines multiple ProQuest business information databases including ABI-Inform, Accounting, Tax & Banking and Entrepreneurship and contains more than 130 million documents. Content in this database also covers over 2,400 journals and magazines, several hundred news sources, thousands of ebooks, videos and company, industry and country reports.
- Business Source Complete This link opens in a new windowProvides bibliographic and full text content, including indexing and abstracts for scholarly business journals back to 1886 and full text journal articles in all disciplines of business, including marketing, management, accounting, finance and economics. The database full text content includes investment research reports, industry reports, market research reports, company profiles, SWOT analyses. Sources covered by this database include Economist Intelligence Unit country reports.
- Factiva This link opens in a new window
Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data. Date coverage varies by publication.
Also includes the Wall Street Journal (back to 1979), Barron’s, and New York Times.
- Nexis Uni This link opens in a new window
Nexis Uni is a source for newspapers and magazines, trade journals, wire services and transcripts, as well as legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790, and information on U.S. and international companies and executives.
Magazines & Journals
- Advertising AgeOne of the leading advertising trade journals.
Also see the website at www.adage.com/
- AdweekAdweek is a weekly American advertising trade publication, first published in 1978. Contains articles, news, and product information about the advertising and marketing industry.
Also see the website at http://www.adweek.com/
- American DemographicsArticles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
- BrandweekA weekly publication of articles, interviews, business profiles, licensing, new products and new campaigns aimed at professionals in marketing in agencies and client companies
- Journal of AdvertisingProvides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.
- Journal of Advertising ResearchSeeks to act as a research and development tool for professionals in all areas of marketing including media, research, advertising and communications.
- Journal of MarketingPublishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.
- Journal of Marketing Research (JMR)Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
- Marketing ResearchPublishes articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies. Publication of The American Marketing Association. [Access from 1989 - 2012]
Also see the website at www.ama.org/.
- MediaweekProvides up-close profiles and portraits of media's leading figures and covers news and analysis from the tech, print, digital and advertising worlds.
Scroll past fold for link to more recent years.
Also see the website at www.salesandmarketing.com/
For a complete listing of periodicals related to marketing and advertising, search by Library of Congress Subject Headings, “Marketing Periodicals” or “Advertising Periodicals” in
Online Newsletters
Alert: Subscribing to some of the newsletters below might bring more email than you want.
- Brand Republichttp://brandrepublic.com – Covers UK marketing, media , and communications industry.
- MediaPostNewsletters, links, and stats for media marketing and advertising professionals. Note: If you give this publisher your email address, you will automatically subscribe to its Advertising/Media related newsletters Media Daily News, Online Media Daily, and Research Briefs from the Center for Media Research. Lots of information, but be prepared to receive lots of email.
- Cassandra Daily (formerly known as Trendcentral)http://www.trendcentral.com – Covers trends for 12-22 year old age group.
Reference & Instruction Librarian
