Industry Reports & Market Research
Indexes Pardee library’s online industry reports. Many Industry overviews, including MarketLine (Formerly Datamonitor) Reports, include competitive landscape and overviews of leading companies.
The Industry Survey Locator indexes the following industry reports. (See linked descriptions below):
MarketLine (formerly DataMonitor) Industry Profiles
Access Databases
- IBISWorld This link opens in a new window
Comprehensive collection of Industry reports organized by NAICS code. Reports include competitive landscape, supply chain, statistics and key facts as well as information on key issues facing the industry. Includes U.S. Specialized Industry Reports and Global Industry Reports.
- MarketLine Industry Profiles This link opens in a new window
MarketLine (Formerly Datamonitor) Industry Profiles provide profiles on industries worldwide and are available through the Business Source Complete database. Each industry profile includes a market overview, market share, market size, leading companies in the industry and market forecasts. To locate an industry survey, type the industry name in the search box, select title from the drop-down menu and click on the Search button.
- Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
- NetAdvantage This link opens in a new window
NetAdvantage (S&P Global) provides web based access to S&P Industry Surveys, S&P Company Profiles, Stock Reports and Sub-Industry Reviews. Each S&P Industry Survey includes current trends, how the industry operates, downloadable company data and links to industry trade associations.
- Value Line This link opens in a new windowProvides market and financial data on companies, industries, mutual funds and other securities. Includes online access to the Value Line Investment Surveys for over 1,000 companies in over 90 industries. The Value Line Investment Surveys include historical and current financial results, price and earnings projections, and financial commentaries.
- MRI-Simmons Catalyst This link opens in a new windowPlease note that MRI Simmons has updated its interface. In order to follow our MRI-Simmons Insights (formerly University Reporter) tutorials you must launch the 1.0 interface by clicking Launch 1.0 in the top right corner.
The databases listed below are not available in the Industry Survey Locator, but will be very helpful for finding information on technology and healthcare industries:
- Frost & Sullivan This link opens in a new window
Frost & Sullivan reports cover technology and market trends in various technology, energy and manufacturing related fields. In-depth market research and strategy reports with an international scope. Includes the following industry sectors: healthcare; communication technologies; industrial automation and electronics; energy and power systems; aerospace and defense; environmental and building technologies. These reports can only be viewed in html format.
- Gartner Research This link opens in a new window
Gartner, Inc. is a well-known information technology research and advisory company that provides insights to help clients make informed decisions related to information technology. Reports contain research findings and advice on technology markets, topics, and industries. Follow instructions at the BU IS&T site to register for an account to gain access.
Statistics
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
See also, Industry & Market Research above.
Manufacturing & Distribution USA
Location: Pardee Reserve - Reference HD9723 .M365Industry information arranged by NAICS code, including competitors, materials, statistics, inputs and outputs. The latest copy is at the Pardee Services Desk on the Reserve-Reference (High Use) shelves.
Brands
- BrandzAn annual study of the views and opinions of people who use and buy brands.
Public Branding and Marketing A Global Viewpoint ; 1st ed. 2021 by Location: OnlinePublication Date: 2021This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned.
Reference & Instruction Librarian
dmoylan@bu.edu
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