Research: Marketing: Industry, Product, & Brand

Industry Reports & Market Research

Industry Survey Locator

Indexes Pardee library’s online industry reports. Many Industry overviews, including MarketLine (Formerly Datamonitor) Reports, include competitive landscape and overviews of leading companies.

The Industry Survey Locator indexes the following industry reports. (See linked descriptions below):

IBISWorld

MarketLine (formerly DataMonitor) Industry Profiles

Mintel

NetAdvantage (S&P Global)

Value Line Investment Surveys

Access Databases

IBISWorld This link opens in a new window
Comprehensive collection of Industry reports organized by NAICS code. Reports include competitive landscape, supply chain, statistics and key facts as well as information on key issues facing the industry. Includes U.S. Specialized Industry Reports and Global Industry Reports.
MarketLine (formerly Datamonitor) Industry Profiles This link opens in a new window
MarketLine (Formerly Datamonitor) Industry Profiles provide profiles on industries worldwide and are available through the Business Source Complete database. Each industry profile includes a market overview, market share, market size, leading companies in the industry and market forecasts. To locate an industry survey, type the industry name in the search box, select title from the drop-down menu and click on the Search button.
Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles.
For instructions see the Mintel Graphing Tutorial.
NetAdvantage (S&P Global) This link opens in a new window
NetAdvantage (S&P Global) provides web based access to S&P Industry Surveys, S&P Company Profiles, Stock Reports and Sub-Industry Reviews. Each S&P Industry Survey includes current trends, how the industry operates, downloadable company data and links to industry trade associations.
Value Line This link opens in a new window
Provides market and financial data on companies, industries, mutual funds and other securities. Includes online access to the Value Line Investment Surveys for over 1,000 companies in over 90 industries. The Value Line Investment Surveys include historical and current financial results, price and earnings projections, and financial commentaries.
MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new window
Please note that MRI Simmons has updated its interface. In order to follow our MRI-Simmons Insights (formerly University Reporter) tutorials you must launch the 1.0 interface by clicking Launch 1.0 in the top right corner.
See University Reporter tutorial for instructions.

The databases listed below are not available in the Industry Survey Locator, but will be very helpful for finding information on technology and healthcare industries:

Frost & Sullivan This link opens in a new window
Frost & Sullivan reports cover technology and market trends in various technology, energy and manufacturing related fields. In-depth market research and strategy reports with international coverage. Includes the following industry sectors: healthcare; communication technologies; industrial automation and electronics; energy and power systems; aerospace and defense; environmental and building technologies. These reports can only be viewed in html format.
Gartner Research This link opens in a new window
Gartner, Inc. is a well-known information technology research and advisory company that provides insights to help clients make informed decisions related to information technology. Reports contain research findings and advice on technology markets, topics, and industries. Gartner Research is provided to the BU community through BU’s Information Services and Technology’s subscription. Log in to the website using your BU login name and Kerberos password.

See also, Industry & Market Research above.

Manufacturing & Distribution USA
Location: Pardee Reserve - Reference HD9723 .M365
Industry information arranged by NAICS code, including competitors, materials, statistics, inputs and outputs. The latest copy is at the Pardee Services Desk on the Reserve-Reference (High Use) shelves.

Census Data
Access data about the nation's people and economy including demographic data and the Economic Census.

Brands

Books
Online Resources

The Brandweek Directory
Location: Pardee Reference X HF6182.U5 A34
Publication Date: 2011
Profiles brands, products, and services marketed in the US and the organizations that market them. Find brands by state or region, number of brands by media expenditures, number of brands by industry category and more.
Encyclopedia of Major Marketing Campaigns by Thomas Riggs This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
Location: e-book
Publication Date: 2006
Encyclopedia of Consumer Brands Series by Janice Jorgensen (Editor)
Location: Pardee Library Stacks (HF5415.3 .E527 1994
Publication Date: 1994
This three-volume reference contains information highlighting 600 products alphabetically by brand name, and places particular emphasis on those brands which have been prominent since 1950.