About This Guide
This guide gathers useful resources, in print and online, for marketing, advertising, e-commerce, and internet marketing.
Click on the page tabs at left to display various sub-topics under each page topic.
For further help, see the Get Help Box in the left margin or contact the guide author from the Profile box on the right to set up a research appointment.
Top Sources
- Mintel Academic This link opens in a new window Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles.
- Winmo This link opens in a new window Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
- SRDS (Standard Rate & Data Service) This link opens in a new window Standard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.
- MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new windowPlease note that MRI Simmons has updated its interface. In order to follow our MRI-Simmons Insights (formerly University Reporter) tutorials you must launch the 1.0 interface by clicking Launch 1.0 in the top right corner.
For more information, see index on upper left.
Reference & Instruction Librarian
Dorice Moylan
She/Her/Hers
Contact:
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
617-353-4310
Subjects: Business & Management