Key Resources
Statistical Fact Book by
The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multi-channel direct marketing tools and techniques.The DMA represents 3100 companies from dozens of vertical industries in the US and 48 other nations , including nearly half of the Fortune 100 companies as well as nonprofit organizations. Includes chapters on internet, email, mobile marketing, and social media.
Location: Pardee Reference High Use X HF5415.126 .F33Publication Date: 2011- The 2010 Response Rate Report by
Includes response rates with some pricing for email, internet, and mobile advertising.
Location: Pardee Reference High Use X HF5415 .D53 2010Publication Date: 2010
Find more resources in the Pardee Library High Use Reference Section.(located behind the Reference/Circulation Desk).
- MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new windowContains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure.
- NetAdvantage (S&P Global) This link opens in a new windowNetAdvantage (S&P Global) provides web based access to S&P Industry Surveys, S&P Company Profiles, Stock Reports and Sub-Industry Reviews. Each S&P Industry Survey includes current trends, how the industry operates, downloadable company data and links to industry trade associations.
Reference & Instruction Librarian
Dorice Moylan
She/Her/Hers
Contact:
Frederick S. Pardee Management Library
617-353-4304
Subjects: Business & Management