Key Resources
- Journal of Interactive MarketingJournal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
- Marketing NewsQuarterly publication of the American Marketing Association (AMA).
- MRI-Simmons Catalyst This link opens in a new window
Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. See MRI-Simmons Catalyst for instructions.
- NetAdvantage This link opens in a new window
NetAdvantage (S&P Global) provides web based access to S&P Industry Surveys, S&P Company Profiles, Stock Reports and Sub-Industry Reviews. Each S&P Industry Survey includes current trends, how the industry operates, downloadable company data and links to industry trade associations.
Reference & Instruction Librarian
Dorice Moylan
She/Her/Hers
Contact:
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
dmoylan@bu.edu
Room 318F
Pardee Library
617-353-4310
Subjects: Business & Management