Pardee Library has an extensive Marketing Reference Collection. These books offer detailed breakdowns on various consumer segments within the United States.
Explore groupings by data type:
Demographics/Markets Segments (Generation)
Demographics/Markets Segments (Income & Region)
Demographics/Markets Segments (Diversity & Gender)
See the complete list here.
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles.
Key Sources for U.S. Population Statistics:
ALSO AVAILABLE ONLINE FOR YEARS 1879-2011
See also: Books from the Collection on the eCommerce & Internet Marketing page in this guide.
Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .