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Consumer Demographics

Pardee Library has an extensive Marketing Reference Collection. These books offer detailed breakdowns on various consumer segments within the United States.

Explore groupings by data type:

American Spending

Books in the categories below supplement University Reporter (Formerly MRI+) for segmentation


Demographics/Markets Segments (Generation)

Demographics/Markets Segments (Income & Region)

Demographics/Markets Segments (Diversity & Gender)

See the complete list here

Media Demographics

Population Statistics

Key Sources for U.S. Population Statistics:

Multicultural Marketing

See also: Books from the Collection  on the eCommerce & Internet Marketing page in this guide.

See also:  Finding Articles & News page in this guide.

Regional Marketing

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .

Reference & Instruction Librarian

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Dorice Moylan
Frederick S. Pardee Management Library