Pardee Library has an extensive Marketing Reference Collection. These books offer detailed breakdowns on various consumer segments within the United States.
Explore groupings by data type:
See the complete list here.
Key Sources for U.S. Population Statistics:
ALSO AVAILABLE ONLINE FOR YEARS 1879-2011
See also: Books from the Collection on the eCommerce & Internet Marketing page in this guide.
Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .