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Business Tutorial: University Reporter (Formerly MRI+)

About This Guide

University Reporter (Formerly MRI+) is a database that contains detailed consumer product usage and media information collected from a national sample of U.S. consumers. Data includes: demographics, lifestyle, product usage and media exposure.

Assistant Head, Information Services

Kathleen Berger's picture
Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312