Wine Management and Marketing Opportunities for Companies and Challenges for the IndustryThis work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the WorldThis book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book's final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Viticulture and Winemaking under Climate ChangeThe importance of viticulture and the winemaking socio-economic sector is acknowledged worldwide. The most renowned winemaking regions show very specific environmental characteristics, where climate usually plays a central role. Considering the strong influence of weather and climatic factors on grapevine yields and berry quality attributes, climate change may indeed significantly impact this crop.
Strategies in vineyard establishment to face global warming in viticulture: a mini reviewThis mini review surveys the viticultural strategies that can be applied in the establishment of a vineyard – that is, when it comes to planting of a new vineyard – such as vineyard altitude, latitude, orientation, and slope, as well as rootstock, variety, clone, training system, and row orientation and slope, with the aim to mitigate the negative effects of climate change on grape and wine quality and to delay grape maturation. Finally, we propose a ponderation of the strategies discussed to contextualize its importance to face global warming in viticulture.
Impacts of Climate Change on Wine Production (Vineyard Team)Gregory V. Jones is the Director of the Evenstad Center for Wine Education, holds the Evenstad Chair in Wine Studies, and is a professor and research climatologist in the Department of Environmental Studies at Linfield College in Oregon. Greg discusses what makes a crop species perform better in some places versus another, why we plant only a few hundred of the of the more than 24,000 varieties, how warm climate winegrowing regions have hedged against climate risk by growing multiple varieties, factors beyond fossil fuels that affect climate change, and our biggest challenges ahead.
The Food Chain: Tasting Climate Change (BBC)Wine producers say a warming planet can be detected in the glass. The owners of long-established vineyards are having to adapt their methods to preserve the taste of their wines, but experts say change is inevitable and already tangible.
Garrett Buckland - Premiere Viticulture (Inside Winemaking)This episode features the features Garrett Buckland in a conversation about strategies to adjust farming winegrapes during a changing climate. Garrett, who has been on the podcast before, is a consulting viticulturist based in Napa, and one of the first people I call with difficult vineyard questions.
International Wineries for Climate ActionInternational Wineries for Climate Action (IWCA) is a collaborative working group of environmentally committed wineries taking a science-based approach to reducing carbon emissions across the wine industry.
The Wine and Climate Change InstituteTWACCI is an Oxford-based research institute and consultancy service addressing the impact of climate change on, primarily, the global wine industry.
Sustainable Wine RoundtableA Unique Coalition: The Sustainable Wine Roundtable (SWR) is the only global, independent, non-profit, multistakeholder roundtable built to include the whole wine value chain.