Featured New Titles
- Wine Management and Marketing Opportunities for Companies and Challenges for the Industry This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
- Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book's final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Related Guides
About Fundamentals of Wine
This guide provides selective course-specific resources for MET ML651: Fundamentals of Wine. Sources on this guide may also be relevant for the following courses: ML652, ML653, and ML654
Featured Resources on Wine and Climate Change
- Viticulture and Winemaking under Climate Change The importance of viticulture and the winemaking socio-economic sector is acknowledged worldwide. The most renowned winemaking regions show very specific environmental characteristics, where climate usually plays a central role. Considering the strong influence of weather and climatic factors on grapevine yields and berry quality attributes, climate change may indeed significantly impact this crop.
Articles
- Current viticultural techniques to mitigate the effects of global warming on grape and wine quality: A comprehensive review . This review summarized the effect of viticultural techniques to delay grapevine ripening with emphasis on canopy management and we overviewed the effects of high temperatures on grape and wine quality
- Global warming and wine quality: are we close to the tipping point? Wine grapes are one of the most lucrative crops in the world and this value is founded heavily on traditional winegrowing regions established over hundreds of years. These regions are now experiencing marked changes in climate.
- Strategies in vineyard establishment to face global warming in viticulture: a mini review This mini review surveys the viticultural strategies that can be applied in the establishment of a vineyard – that is, when it comes to planting of a new vineyard – such as vineyard altitude, latitude, orientation, and slope, as well as rootstock, variety, clone, training system, and row orientation and slope, with the aim to mitigate the negative effects of climate change on grape and wine quality and to delay grape maturation. Finally, we propose a ponderation of the strategies discussed to contextualize its importance to face global warming in viticulture.
- Challenges of viticulture adaptation to global change: tackling the issue from the roots Viticulture is facing emerging challenges not only because of the effect of climate change on yield and composition of grapes, but also of a social demand for environmental-friendly agricultural management.
- Mapping the impact of recent climate change on viticultural potential in Romania Climate change affects the viticulture sector worldwide in different ways, some countries reporting negative impacts, other positive effects, depending on the type of climate in which they are located. Romania is an important wine-producing European country, with a long viticultural tradition.
- Effects of climate change on bioclimatic indices in vineyards along Lake Neuchatel, Switzerland In this study, we investigated the consequences of climate change on bioclimatic indices in vineyards along the edge of Lake Neuchatel in Switzerland. Like in other vineyards all around the world, the typicity of wines and the phenology of vines have changed, particularly since the 1970s.
- A Review on the Observed Climate Change in Europe and Its Impacts on Viticulture In this review, the compilation of selected scientific research on the agroclimatic conditions’ changes and their impact on the productivity parameters (phenology timing, product quality and quantity) of grapevines and on the spatiotemporal characteristics of the viticultural areas are attempted for the first time.
- Precipitation intensity under a warming climate is threatening some Italian premium wines Changes in regional climate are causing disruptions in global agriculture, including wineries that produce premium wines.
- The Impact of Possible Decadal-Scale Cold Waves on Viticulture over Europe in a Context of Global Warming A comprehensive analysis of all the possible impacts of future climate change is crucial for strategic plans of adaptation for viticulture.
Book Chapters
- "Impact of Climate Change in Greek Viticulture," in Perspectives on Atmospheric Sciences, The objective of the present study is to understand the impact of climate change on Greek viticulture using two bioclimatic indices.
- "Genetic and Genomic Approaches for Adaptation of Grapevine to Climate Change," in Genomic Designing of Climate-Smart Fruit Crops The necessity to adapt to climate change is even stronger for grapevine than for other crops, because grape berry composition—a key determinant of fruit and wine quality, typicity and market value— highly depends on “terroir” (complete natural environment), on vintage (annual climate variability), and on their interactions.
- " GHG Emissions and Mitigation in Romanian Vineyards," in Greenhouse Gas Emissions Challenges, Technologies and Solutions In viticulture, GHG emission mitigation can be achieved through appropriate methods of tillage, fertilization, harvesting, irrigation, vineyard maintenance, transport or wine marketing, etc.
Podcasts
- Climate Change and Wine (The Wine Enthusiast) Contributing Editor Nils Bernstein speaks with winemakers from New York, Michigan and England on how their wines and winemaking overall is being influenced by global warming.
- Impacts of Climate Change on Wine Production (Vineyard Team) Gregory V. Jones is the Director of the Evenstad Center for Wine Education, holds the Evenstad Chair in Wine Studies, and is a professor and research climatologist in the Department of Environmental Studies at Linfield College in Oregon. Greg discusses what makes a crop species perform better in some places versus another, why we plant only a few hundred of the of the more than 24,000 varieties, how warm climate winegrowing regions have hedged against climate risk by growing multiple varieties, factors beyond fossil fuels that affect climate change, and our biggest challenges ahead.
- Climate change is threatening thousands of years of winemaking in Turkey (NPR) Climate change is posing challenges to vintners in Turkey, endangering the future of an ancient industry.
- The Food Chain: Tasting Climate Change (BBC) Wine producers say a warming planet can be detected in the glass. The owners of long-established vineyards are having to adapt their methods to preserve the taste of their wines, but experts say change is inevitable and already tangible.
- Garrett Buckland - Premiere Viticulture (Inside Winemaking) This episode features the features Garrett Buckland in a conversation about strategies to adjust farming winegrapes during a changing climate. Garrett, who has been on the podcast before, is a consulting viticulturist based in Napa, and one of the first people I call with difficult vineyard questions.
- Tackling Climate Change w/ Josep Maria Ribas & Julien Gervreau, IWCA (XChateau) With droughts, floods, hail, wildfires, and more challenging how wine is made, Familia Torres and Jackson Family Wines are leading the way to tackle climate change in the wine industry by founding the International Wineries for Climate Action.
Organizations
- International Wineries for Climate Action International Wineries for Climate Action (IWCA) is a collaborative working group of environmentally committed wineries taking a science-based approach to reducing carbon emissions across the wine industry.
- The Wine and Climate Change Institute TWACCI is an Oxford-based research institute and consultancy service addressing the impact of climate change on, primarily, the global wine industry.
- Sustainable Wine Roundtable A Unique Coalition: The Sustainable Wine Roundtable (SWR) is the only global, independent, non-profit, multistakeholder roundtable built to include the whole wine value chain.
