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CM708: Principles and Practices of Advertising

This guide supports COM CM708.


Marketing Book Collection (Pardee Library Reference)

These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.

Here are some sample books by category:

Population Statistics

Key Sources for U.S. Population Statistics:

More sources:

Assistant Head, Information Services

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Kathleen Berger
Room 318E
Pardee Library

Head, African Studies Library

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Beth Restrick
African Studies Library
6th floor, Mugar Memorial Library

Mon-Fri, 9am- 5pm
Subjects: African Studies