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CM708: Principles and Practices of Advertising

This guide supports COM CM708.

Demographics

Marketing Book Collection (Pardee Library Reference)

These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.


Here are some sample books by category:

Population Statistics

Key Sources for U.S. Population Statistics:


More sources:

Assistant Head, Information Services

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Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312

Communication, Media, & Film Librarian

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Laura Jenemann
Contact:
Mugar Library
617-353-9240