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CM708: Principles and Practices of Advertising

This guide supports COM CM708.

Books About Advertising

 Ogilvy on Advertising Marketing to Millennials Pink GlobalizationGood Works! 

Browse books and e-books in the BU collections on:

Getting Books Not Available at BU

There are several ways you can obtain books or articles that we do not own. These include:

  • WorldCat Discovery. WorldCat Discovery allows current BU faculty, staff, and students to borrow books directly from other Boston Library Consortium libraries. Turnaround time is approximately three working days. (How to use WorldCat Discovery)

  • Interlibrary Loan. Interlibrary Loan services allow current BU faculty, staff, and students to request books, articles, book chapters, and other materials that our ILL staff will obtain from other libraries. Books generally take 2-4 weeks to arrive; articles are generally delivered electronically within 1-2 days.

  • BLC Cards. A Boston Library Consortium Card allows the bearer to borrow—in person—circulating material from a member library, just as you would from a BU library. Boston University faculty, staff, and students on the Charles River Campus may obtain a Consortium Card by filling out an application form. Medical Campus affiliates apply at the Alumni Medical Library.

Assistant Head, Information Services

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Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312

Head, African Studies Library

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Beth Restrick
Contact:
African Studies Library
6th floor, Mugar Memorial Library

Mon-Fri, 9am- 5pm
617-353-3726
Subjects: African Studies