Research: CM708: Principles and Practices of Advertising: Company and Brand Information

Company Overviews

MarketLine (formerly Datamonitor) Company Profiles This link opens in a new window
Type the company name into the search box. The MarketLine (formerly Datamonitor) report includes a revenue analysis, a SWOT analysis, top competitors, major products & services and a company view.
Factiva This link opens in a new window
Select the Companies/Markets option. Type in company name or ticker into the search box. The company snapshot includes latest news, peer comparison and key financials.
Hoover's Company Records This link opens in a new window
Type the company name or ticker symbol into the Search box.
Mergent Online This link opens in a new window
Type the company name or ticker symbol into the Company Search box.
NetAdvantage (S&P Global) This link opens in a new window
Type the company name or ticker symbol into the Search Box at the top of the page.

Vivvix This link opens in a new window Reports advertising expenditures by brand in twelve major media: Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, National Newspapers, Newspapers, Network Radio, National Spot Radio, US Internet – Display and Outdoor. Please remember to log-out after every use. There is a Sign Out link in the upper right-hand corner of the database.
Mintel Academic This link opens in a new window Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles.
For instructions see the Mintel Graphing Tutorial.
MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new window
Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure.
See University Reporter tutorial for instructions.