Research: CM708: Principles and Practices of Advertising: Company and Brand Information

Company Overviews

MarketLine Company Profiles This link opens in a new window
Type the company name into the search box. The MarketLine (formerly Datamonitor) report includes a revenue analysis, a SWOT analysis, top competitors, major products & services and a company view.
Factiva This link opens in a new window
Select the Companies/Markets option. Type in company name or ticker into the search box. The company snapshot includes latest news, peer comparison and key financials.
Limited to 7 simultaneous users.
Hoover's Company Records This link opens in a new window
Type the company name or ticker symbol into the Search box.
Mergent Online This link opens in a new window
Type the company name or ticker symbol into the Company Search box.
Mergent Online is being replaced by the new Mergent Market Atlas platform. Access to Mergent Online will continue to be available through June 2025.
NetAdvantage This link opens in a new window
Type the company name or ticker symbol into the Search Box at the top of the page.

Vivvix This link opens in a new window Reports advertising expenditures by brand in twelve major media: Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, National Newspapers, Newspapers, Network Radio, National Spot Radio, US Internet – Display and Outdoor. Please remember to log-out after every use. There is a Sign Out link in the upper right-hand corner of the database.
Mintel Academic This link opens in a new window Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
MRI-Simmons Catalyst This link opens in a new window
Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. See MRI-Simmons Catalyst for instructions.