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CM708: Principles and Practices of Advertising

This guide supports COM CM708.

Finding Articles

Search these databases for articles and news on companies, industries, products and brands.

Finding Journals

Search for advertising and marketing journals and publications by keyword, subject or title using the eJournals search tool.

Selected Journals and Publications:

Assistant Head, Information Services

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Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312

Communication, Media, & Film Librarian

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Laura Jenemann
Contact:
Mugar Library
617-353-9240