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CM708: Principles and Practices of Advertising

This guide supports COM CM708.

Finding Articles

Search these databases for articles and news on companies, industries, products and brands.

Finding Journals

Search for advertising and marketing journals and publications by keyword, subject or title using the eJournals search tool.

Selected Journals and Publications:

Assistant Head, Information Services

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Kathleen Berger
Room 318E
Pardee Library

Head, African Studies Library

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Beth Restrick
African Studies Library
6th floor, Mugar Memorial Library

Mon-Fri, 9am- 5pm
Subjects: African Studies