Research: CM708: Principles and Practices of Advertising: Advertising Sources

Ad Costs

Standard Rate & Data Service (SRDS) This link opens in a new window
Standard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.

Marketer’s Guide to Media
Location: Pardee Reserve - Reference HF5826.5 .M45
This work gives estimates for costs of placing ads in media’s such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Prices for TV advertising. The latest copy is at the Pardee Services Desk on the Reserve-Reference (High Use) shelves.

Vivvix This link opens in a new window
Reports advertising expenditures by brand in twelve major media: Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, National Newspapers, Newspapers, Network Radio, National Spot Radio, US Internet – Display and Outdoor. Please remember to log-out after every use. There is a Sign Out link in the upper right-hand corner of the database.
Winmo This link opens in a new window
Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.