Skip to Main Content

CM708: Principles and Practices of Advertising

This guide supports COM CM708.

About This Guide

This guide provides research resources and information related to COM CM708: Principles and Practices of Advertising. 

The index on the left-hand side of the guide brings you to pages with relevant databases for your course project and assignments.

Top Sources

Assistant Head, Information Services

Profile Photo
Kathleen Berger
Room 318E
Pardee Library

Communication, Media, & Film Librarian

Profile Photo
Laura Jenemann
Mugar Library