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CM708: Principles and Practices of Advertising

This guide supports COM CM708.

Industry Surveys

Get an overview of how an industry operates, the trends, and more. The most notable industry surveys are the S&P Industry Surveys through NetAdvantage.

Go to: the Industry Survey Locator - A database of industry surveys that appear in databases and other reference materials. A good first place to check for industry surveys and overviews.

Many Online Databases are included in the Locator:

 

The databases listed below are not available in the Industry Survey Locator, but will be very helpful for finding information on technology and healthcare industries: 

Assistant Head, Information Services

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Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312

Communication, Media, & Film Librarian

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Laura Jenemann
Contact:
Mugar Library
617-353-9240