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Marketing

Distribution Channels

SIC 50 – Wholesale Trade – Durable Goods
SIC 51 – Wholesale Trade – Nondurable Goods
SIC 52 – Building Materials and Garden Supplies
SIC 53 – General Merchandise Stores
SIC 54 – Food Stores
SIC 55 – Automotive Dealers and Service Stations
SIC 56 – Apparel and Accessory Stores
SIC 57 – Furniture and Homefurnishings Stores
SIC 58 – Eating and Drinking Places
SIC 59 – Miscellaneous Retail

The first section of a public company 10K has information related to company strategy, including “distribution” and other related issues such as “seasonality”. You may search the 10K with the above key words using the “Ctrl F” function on your computer keyboard. Find the 10K, from a public company of your relevant industry, by looking for SEC Filings in the Company Annual & Financial Reports guide.

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Reference & Instruction Librarian

Dorice Moylan's picture
Dorice Moylan
Contact:
Frederick S. Pardee Management Library
617-353-4304