Americans for the Arts
Related Guides
Americans for the Arts (click image)
US Government Data & Statistics
- NEA (National Endowment for the Arts) The NEA conducts annual surveys on arts participation that include statistical data by regional and demographic information.
- NEA Arts Data Profile Series Collections of statistics, graphics, and summary results from data-mining about the arts.
- US Economic Census: NAICS Code 71 (Arts, Entertainment, Recreation) This census is conducted every five years. It tabulates the number, location, and size of businesses. Search by industry using NAICS (North American Industry Classification System). For arts administration research use NAICS Code 71 (Arts, Entertainment, Recreation) and its subsections:
7111 Performing Arts Companies: 71111 Theater Companies and Dinner Theaters, 71112 Dance Companies, 71113 Musical Groups and Artists, 71119 Other Performing Arts Companies
712 Museums, Historical Sites and Similar Institutions: 71211 Museums, 71212 Historical Sites, 71213 Zoos and Botanical Gardens, 71219 Nature Parks and other Similar Institutions
7113 Promoters of Performing Arts
7114 Art Agents and Managers
7115 Independent Artist (Fine Art), Writers, Performers
Industry Reports
- Business Tutorial: Mergent Frederick S. Pardee Management Library, Boston University
Marketing & Advertising
- Business Tutorial: Ad$pender Frederick S. Pardee Management Library, Boston University Provides information on a company, brand, or product expenditure for advertising in traditional media. “… tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.”
- Winmo (formerly Advertising Redbooks) Advanced search: Brands Filter: Museums (for example) Find information on a museum's (e.g., Metropolitan Museum of Art) advertising expenditures and agencies used.
- Business Tutorial: Factiva Frederick S. Pardee Management Library, Boston University “Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich Web sites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.” Updated daily.
- Business Tutorial: Mintel Graphing Frederick S. Pardee Management Library, Boston University Provides thematic reports on industries and demographic groups. Research question: “How do I market to group X?”
- Business Tutorial: University Reporter (formerly MRI+) Frederick S. Pardee Management Library, Boston University Contains detailed consumer product usage and media information collected from a national sample of U.S. consumers. Data includes: demographics, lifestyle, product usage and media exposure.
- SRDS (Standard Rate & Data Service) Provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets.
- Marketing - Research Guide Frederick S. Pardee Management Library, Boston University
