How to run a search for advertising spending by product and brand
- Advertising Insights (formerly Ad$pender) This link opens in a new window Ad$pender reports advertising expenditures by brand in twelve major media: Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, National Newspapers, Newspapers, Network Radio, National Spot Radio, US Internet – Display and Outdoor. Please remember to log-out after every use. There is a Sign Out link in the upper right-hand corner of the database.
WHEN YOU ARE DONE WITH YOUR SEARCH, PLEASE LOG-OUT. There are a limited number of users who can use this database at one time.
To start a custom search, click on "Create" (in small letters on upper left of Ad$pender home page.)
- This will open to the Media/Market screen which you can simply ignore if you would like to see spending in all media. To get to the next page, you can click on #2 Time Period, in left hand side bar. Or click on "next" on bottom right.
- Select Time Period for your report, and go on to next page, #3 Product Set.
- On this page you want to select “All Products”.
- Type name of product (as specific as possible), and click on “Search.”
- Select product for which you want to run your search, and proceed to #6 Report summary.
- On the Report Summary page you must name and run your report.
- This will take you to the Report Viewer, where you can select PDF to view your report.
Note: sometimes this takes a few minutes.
Here is an example of a sample report:
- WHEN YOU ARE DONE, PLEASE REMEMBER TO LOG-OUT (upper right on screen).
