Featured Books for Summer Fun
Let My People Go Surfing: The Education of a Reluctant Businessman
Location: Pardee Stacks HC102.5 .C42 2005
In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.
Ten Restaurants That Changed America
Location: Pardee Stacks TX909 .F697 2016
Far more than simply a discussion of food, chefs and recipes, in Ten Restaurants That Changed America, Paul Freedman creates a social history, examining how restaurants came to reflect class, gender, assimilation, mass consumption and culture in America. Ranging from the 1830s and the New York Steak House Delmonico's--which Freedman identifies as the first real American restaurant--to the current flowering of avant-garde cuisine, each chapter looks at fashions for different types of food from turtle soup to Caesar Salad.
A History of Howard Johnson's: How a Massachusetts Soda Fountain Became an American Icon
Location: Pardee Stacks TX945.5.H595 S25 2013
Howard Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida, and all the way to the West Coast. Highlighted in television shows such as Mad Men and films Netflix's 2019 The Irishman, it's obvious that Howard Johnson's occupies an indelible and pleasant place in popular culture.
Books for Summer Fun
Ben and Jerry's Double Dip: Lead with Your Values and Make Money, Too by
In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.
Location: Pardee Stacks HD9281.U54 B463 1997Publication Date: 1997
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle by
One of the most unmistakable shapes in the world since its introduction in 1915, the Coca-Cola Contour Bottle is an influential symbol of design, art, and culture. Identified by its iconic contour fluted lines and described by noted industrial designer, Raymond Loewy as the "perfect liquid wrapper," the bottle has been celebrated and revered in such mediums as art, music and advertising. From representations as a symbol of mass culture expressed by greats like Andy Warhol and Clive Barker to serving as a reference point for industry influencers such as Volkswagen who compared the shape of the Beetle to the bottle, the Coca-Cola bottle has been a benchmark for the past hundred years. What began as a design brief to create a bottle that could be identified in the dark or lying broken on the ground today is one of the most recognised packages on the planet. Published on the occasion of the bottle's centennial, 'Kiss the Past Hello' is a vibrant collection of images and art celebrating the Coca-Cola Contour Bottle not only as an icon of design but also as a symbol of optimism, happiness, and the shared moments in our lives.
Location: Pardee Stacks HD9349.S634 C635 2015Publication Date: 2015
Instant: The Story of Polaroid by
"Instant photography at the push of a button!" During the 1960s and '70s, Polaroid was the coolest technology company on earth. Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.
Location: Pardee Stacks HD9708.U64 P653 2012Publication Date: 2012
The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging by
An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy; Airbnb best embody the entrepreneurial and disruptive spirit of today's sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb's leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time. The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features: * Airbnb strategies and practices that will drive customer engagement and loyalty; * Expert advice on how to provide phenomenal customer service; * Illuminating stories about Airbnb guest and host experiences; * Unique leadership principles for activating all stakeholders--including those who share resources and services and more.
Location: Pardee Stacks TX941.A594 M53 2020Publication Date: 2019
Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams by
Hershey. The name means chocolate to America and the world, but as Michael D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment in community and capitalism that produced a business empire devoted to a higher purpose. One of the twentieth century's most eccentric and idealistic titans of industry, Milton S. Hershey brought affordable milk chocolate to America, creating and then satisfying the chocoholic urges of millions. He pioneered techniques of branding, mass production, and marketing, and gained widespread fame as the Chocolate King. But as he developed massive factories, Cuban sugar plantations, and a vacation wonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect charity to salvage the lives of needy children in perpetuity. Along the way, he overcame his personal childhood traumas, as well as the death, after a short and intensely romantic marriage, of the one woman he ever loved. In childhood, Milton was torn by the constant conflicts between his stern mother and starry-eyed father. He watched his father go bust in the oil fields and his sister die of scarlet fever. As a young man he failed with businesses in Philadelphia, New York, and Chicago. Milton finally succeeded in Lancaster, thanks to a caramel recipe copied from another confectioner and a lucky break provided by a British importer. Then, at the history-shaping Columbian Exhibition, Milton found the chocolate-making technology that would allow him to bring a new taste to America. When they heard about his plan to build a chocolate empire complete with its own little city in rural Pennsylvania, his friends said he needed a legal guardian. Ten years later, Milton controlled the U.S. chocolate market, and his town, Hershey, Pennsylvania, was the ideal American village. Factory workers lived in graceful homes. Their children attended the best schools. Local parks, libraries, and theaters rivaled the best in big cities. Trains brought thousands of tourists every day, who flocked to see the miracle town, the Hershey zoo, and an enormous amusement park. Not content with these accomplishments, a childless M.S. Hershey founded an orphanage for boys at his family homestead. After his wife Catherine's death, the press revealed that he had secretly willed his entire estate to the Hershey Industrial School, as it was called. This was only the beginning of his giving. Through the Great Depression, Milton Hershey used his fortune to fund a massive building program that kept all his workers employed and spared the community the real hardships of the era. Before he died, he even gave away his mansion, keeping just two rooms for himself. Remarkable as Hershey was, his legacy is even more powerful. It includes the $8 billion Hershey Trust (the single largest private fund for children in the world), an idyllic company town in central Pennsylvania, and a corporation that proves that the ideals of community and commerce can lead to profit. This first-ever, major biography of an American icon paints a vivid picture of what Milton S. Hershey accomplished as the ultimate progressive businessman. Hershey's life suggests a kind of capitalism that seems warmer, and more personal. He was a gambler, raconteur, despot, and servant. And he stands as a rare, and perhaps unique, example of ambition, altruism, ego, and humility.
Location: Pardee Stacks HD9200.U52 H4715 2006Publication Date: 2006
What Stays in Vegas: The World of Personal Data-Lifeblood of Big Business-and the End of Privacy as We Know It by
The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable. We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.
Location: Pardee Stacks HV6711 .T36 2014Publication Date: 2014
The Tourist Places of the World by
Formerly a largely Western practice, leisure travel is today the most dynamic industry in the world in terms of growth. Developments in transport and communication systems mean tourism is now an integral part of our understanding of the world, and involved in the exponential increase of links between societies and different cultures. The Tourist Places of the World has comprehensive data on the number of international visitors annually. It also includes an original map not dictated by country, but by major tourist areas and places. The hierarchy of destinations drawn is highlighted by the different levels of popularity and passenger flows; from the universal places where all societies meet to the still unfrequented places. Beyond the recognition of global tourism, the challenge is to understand how and why societies can achieve a better life through sustainable development, which encompasses social, economic and environmental dimensions.
Location: OnlinePublication Date: 2020
The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance by
In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to: Lead with credibility and caring Invest in frontline leaders, Hire and train for relational competence, Use conflicts to build relationships, Make unions its partners, not its adversaries, Build relationships with its suppliers
Location: Pardee Stacks HE9803.S68 G58 2005Publication Date: 2005
The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business by
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first Black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at Black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying Black American for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
Location: Pardee Stacks HD9349.S634 P462 2007Publication Date: 2007
Ed F. Kruse of Blue Bell Creameries by
This biography of ice cream entrepreneur Ed. F. Kruse (1928-2015) looks back on a life devoted to family, community, and building one of the most successful businesses in Texas. Starting at Blue Bell Creameries at the age of thirteen, Kruse held every position imaginable at the company, eventually becoming president and chief executive officer. Under his guidance, Blue Bell grew from a creamery serving the small communities around Brenham, Texas, to a nationally recognized brand. Dorothy MacInerney takes readers behind the scenes at the "little creamery in Brenham." She reveals the hard work, persistence, and dedication that went into building not only Blue Bell Creameries, but also Kruse's reputation as a tireless worker on behalf of the place where he was born and raised, the people whom he gathered around him at his company, and the home he so clearly treasured above everything else. This is an authentic Texas success story of a man and his guiding principles--and the generosity that compelled him to share his success with others. After retiring, the late Kruse retained a seat on the board of directors until 2015, giving him seventy-five years of experience at Blue Bell Creameries.
Location: OnlinePublication Date: 2016
So Who the Heck Was Oscar Mayer?: The Real People Behind Those Brand Names by
Tells over 200 stories of the people behind well-known brand names in America, including Chef Boyardee, Peter Paul, Jack Daniels, Smith Brothers, Estee Lauder, John Deere, Tupperware, and Milton Bradley.
Location: Pardee Stacks HC102.5.A2 G45 1996Publication Date: 1996
Once upon an American Dream: The Story of Euro Disneyland by
Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans--such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy--and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.
Location: Pardee Stacks GV1853.4.F82 E95 2000Publication Date: 2000
Devils on the Deep Blue Sea: The Dreams, Schemes, and Showdowns That Built America's Cruise-Ship Empires by
Left for dead after the advent of cheap, reliable air travel forty years ago, cruise shipping in the decades since has been reborn as a $12 billion industry on the cutting edge of twenty-first century global capitalism. Today, nearly ten million Americans take cruises each year, sailing to exotic destinations on floating cities that can cost upwards of $600 million each to construct.In this terrifically entertaining history, Kristoffer A. Garin chronicles the industry's rise from humble and comic beginnings in the early sixties through waterfront corruption and the incalculably huge impact of the hit television series The Love Boatin the seventies and eighties to the recent consolidation wars. Entrepreneurial genius and bareknuckle capitalism mate with cultural kitsch as the cruise lines dodge U.S. tax, labor, and environmental laws to make unimaginable profits while bringing the world a new form of leisure. Few businesses in America today are as colorful, lucrative, and innovative as cruise shipping, and Devils on the Deep Blue Seais the first book to give readers a compelling behind-the-scenes look into these floating empires and the modern-day robber barons who shaped them.
Location: Mugar Stacks G550 .G37 2005Publication Date: 2005
Handbook of Niche Tourism by
This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world.
Location: OnlinePublication Date: 2022
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