Hispanic Heritage Month
National Hispanic Heritage Month is observed from September 15 to October 15 by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.
The day of September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September 18, respectively. Also, Columbus Day or Día de la Raza, which is October 12, falls within this 30 day period.
Source: Hispanic Heritage Month Site
Featured Books for Hispanic Heritage Month
Latinx Business Success : How Latinx Ingenuity, Innovation, and Tenacity Are Driving Some of the World's Biggest Companies
Location: Online
Authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority. The book explores the authors' DIGITAL framework--which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage--and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders. Readers will also find: Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce and others.
The New Entrepreneurs: How Race, Class, and Gender Shape American Enterprise
Location: Online and Pardee Stacks HD2358.5.U62 V35 2011
With a focus on a diverse group of Latino entrepreneurs, this book explores how class, gender, race, and ethnicity all shape Latino entrepreneurs' capacity to succeed in business in the United States. Bringing intersectionality into conversation with theories of ethnic entrepreneurship, Zulema Valdez considers how various factors create, maintain, and transform the social and economic lives of Latino entrepreneurs. Valdez reveals how Latino entrepreneurs--as members of oppressed groups on the one hand, yet "rugged individualists" striving for the American Dream on the other--work to recreate their own positions within American society.
Latino Small Businesses and the American Dream: Community Social Work Practice and Economic and Social Development
Location: Online
Reviewing the latest research on formal and informal economies within urban communities of color, this book lays the demographic foundations for a richer collaboration between theory and practice. Citing numerous case studies, Melvin Delgado cements the link between indigenous small businesses and community well-being. Recently estimated to be the largest group of color to helm small businesses, Latino owners now number two million, with the amount expected to double within the next few years. Bridging the gap between understanding these institutions and the kind of practice that best enables social and economic improvement, Delgado explains how to identify and mobilize resources to better develop these businesses.
Books for Hispanic Heritage Month
Leading Latino Talent to Champion Innovation by
One of the most influential factors of the 21st century is the Latino community--how the culture views, defines, and helps lead innovation in the United States. But achieving sustainable innovation success is a concept many corporations struggle to attain, often the result of too much effort directed at processes rather than focusing on the source of innovation--its human capital. This book helps you realize that innovation emanates from human beings and people view innovation differently based on their cultural upbringing. Since the 1980s the United States Latino population has been on a steady growth path that has established this group as the largest "minority" in the country, making this community a significant portion of the U.S. workforce for decades to come. The authors help you learn how to prepare, recruit, and position knowledge workers with this cultural background to contribute innovation successes to their firms.
Location: OnlinePublication Date: 2014
Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative by
Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets. This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos--especially Mexican Americans--is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.
Location: OnlinePublication Date: 2020
Hispanic Entrepreneurs in The 2000s: An Economic Profile and Policy Implications by
Hispanics account for more than half the population growth in the United States over the last decade. With this surge has come a dramatic spike in the number of Hispanic-owned businesses. Hispanic Entrepreneurs in the 2000s is a pioneering study of this nascent demographic. Drawing on rich quantitative data, authors Alberto Dávila and Marie T. Mora examine key economic issues facing Hispanic entrepreneurs, such as access to financial capital and the adoption and vitality of digital technology. They analyze the varying effects that these factors have on subsets of the Hispanic community, such as Mexican Americans, Puerto Ricans, Cubans, and Salvadorans, while considering gender and immigrant status. This account highlights key policies to drive the success of Hispanic entrepreneurs, while drawing out strategies that entrepreneurs can use in order to cultivate their businesses. Far-reaching and nuanced, Hispanic Entrepreneurs in the 2000s is an important study of a population that is quickly becoming a vital component of American job creation.
Location: OnlinePublication Date: 2013
Latinos, Inc.: The Marketing and Making of a People by
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Location: OnlinePublication Date: 2012
An American Story: Mexican American Entrepreneurship and Wealth Creation by
In an atmosphere where the Mexican American population is viewed in terms of immigrant labor, this edited book examines the strong tradition of wealth creation and business creation within this population. In the introduction, readers are presented with enterprises such as Latin Works and Real Links, which represent large, successful, and middle-size businesses. Chapters span research methods and units of analysis, utilizing archival data, ethnographic data, and the analysis of traditional census data to disaggregate gender and more broadly examine questions of business formation. From the chapters emerges a picture of problems overcome, success, and contemporary difficulties in developing new businesses. Analysis reveals how Mexican American entrepreneurs compare with other ethnic groups as they continue to build their ventures. This work is a refreshing alternative to books that focus on the labor aspects of the Mexican American experience. Contributors reveal the strong history of self-help and entrepreneurship of this population.
Location: Pardee Stacks E184.M5 B89 2009Publication Date: 2009
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by
Today's consumer is a mind-set, not a race-and when businesses get it right and have a proper understanding of tanning, success is imminent. The 'tanning' phenomenon raised the first generation of consumers who have the same 'mental complexion' based on shared experiences and values. In the Tanning of America, brand marketing expert Steve Stoute shows how a company can connect with this growing market that is influencing consumer taste across the entire socioeconomic spectrum. Stoute draws from his diverse background in the music industry and in brand marketing to chronicle the rise of this market and deconstruct how an upstart art form-street poetry set to beats-came to define urban culture as the embodiment of cool. Tracing the story of hip-hop from its roots, The Tanning of America beautifully captures the spirit of every musical and cultural breakthrough over the past thirty years and details the direct link between the birth of hip-hop in the Bronx to President Barack Obama's campaign and election. He also interviews Eminem about the evolution of tanning. It's rich history of the hip-hop movement and its subsequent influence on the world as we know it. Stoute has made a career out of identifying with and activating this new generation of consumers to create extremely successful marketing campaigns. Recalling lessons learned in the field, whether working on McDonald's 'I'm lovin' it' campaign or with Jay-Z to make the fastest selling sneaker in Reebok's history, his impact on how companies communicate with this market sector is legendary. In order to end up on the right side of 'cool,' its important to understand the cultural forces at work, the mind-set of the millennial consumer, and their code. Stoute's knowledge and observations will allow readers to find success in a new generation's bold reinterpretation of the American Dream.
Location: Pardee Stacks HF5415.1.S76 2011Publication Date: 2011
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