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Marketing

Books from the Collection

Also available in print in Pardee stacks HF5415.1265 .F85 2013.

Companion CD rom available at the Pardee Circulation Desk. 

HF5548.32 .W545 2007

See more books from the catalog here.

See the Boston Universities Library web catalog.

electronic commerce
internet advertising
internet marketing
mobile marketing
social media

For further research assistance see the Get Help box in the left column on the homepage of this guide,

or email the guide author from the profile box on the right.

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Getting Books Not Available at BU

There are several ways you can obtain books or articles that we do not own. These include:

  • WorldCat Discovery. WorldCat Discovery allows current BU faculty, staff, and students to borrow books directly from other Boston Library Consortium libraries. Turnaround time is approximately three working days. (How to use WorldCat Discovery)

  • Interlibrary Loan. Interlibrary Loan services allow current BU faculty, staff, and students to request books, articles, book chapters, and other materials that our ILL staff will obtain from other libraries. Books generally take 2-4 weeks to arrive; articles are generally delivered electronically within 1-2 days.

  • BLC Cards. A Boston Library Consortium Card allows the bearer to borrow—in person—circulating material from a member library, just as you would from a BU library. Boston University faculty, staff, and students on the Charles River Campus may obtain a Consortium Card by filling out an application form. Medical Campus affiliates apply at the Alumni Medical Library.

Internet Advertising

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Market Research & Industry

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News

The following databases index articles from a variety of magazines, journals, and newspapers:

The following online journals specialize in news about the Internet and Digital economy:

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Statistics

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Technology

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Website Traffic & Rankings

The following websites provide information on website rankings, traffic, and internet usage.

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Reference & Instruction Librarian

Dorice Moylan's picture
Dorice Moylan
Contact:
Frederick S. Pardee Management Library
617-353-4304