Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. See MRI-Simmons Catalyst for instructions.
These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.
Here are some sample target market books by category:
You can also follow these links to consult the Library’s Research Guides:
Key Sources for U.S. Population Statistics:
Access data about the nation's people and economy including demographic data and the Economic Census.
Various Census reports, issued irregularly. Reports summarize data from demographic surveys of the US population.
Reports & datasets from the Pew Research Center include population statistics.
Boston Statistics