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MK854: Branding Management

About This Guide

This guide is designed to provide you with the best library resources to help you with your project.

The tabs at the side of the page will bring you to the pages with relevant databases for each part of your project.

Finding Library Resources

The following tools can help you find online and print resources available on the Pardee Library Home Page.

Find eJournals

Go to the eJournals Search to find scholarly or business journals and newspapers.
Selected Journals: 

Financial Times (FT.com)
For Questrom students: Click on link to establish an account; use a bu.edu email address. Once you create an account, go to FT.com and click on "Sign In" in the upper right hand corner to log in.

 

Find Business Databases

To locate the best database for your research:
Go to the Business Databases by Subject list.
 
Check out an alphabetical list of all business databases available to you:

 

Locate Books in the BU Libraries

Use BU Libraries Search, the large search box on the library page, to locate books and other publications held by Pardee Library and other BU Libraries.

Use this tool to locate a book about your company or industry or to find a reference book such as International Directory of Company Histories.

Assistant Head, Information Services

Profile Photo
Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312