Databases
These are the databases that students from SM323 find to be the most helpful in their work for Core.
- Industry Survey Locator This link opens in a new windowThis database was developed and is maintained by Pardee Librarians to provide one stop shopping to individual US (and some global) industry surveys linked in our business databases. Databases include Hoover’s, IBISWorld, MarketLine, Mintel, S&P NetAdvantage, and Valueline. Does not include BMI, Frost & Sullivan, and Gartner reports.
- Selected Industry AssociationsCompiled with help from a 323 student, these primarily trade associations and some government websites have useful data.
- IBISWorld This link opens in a new window
Comprehensive collection of Industry reports organized by NAICS code. Reports include competitive landscape, supply chain, statistics and key facts as well as information on key issues facing the industry. Includes U.S. Specialized Industry Reports and Global Industry Reports.
- Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles.
- MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new windowThe Product Data Reports presents cross tabulations of product/service data by demographic characteristics and media audiences. Please see Pardee Library’s Business Tutorial: MRI-Simmons Insights (formerly University Reporter) for instructions.
- Factiva This link opens in a new windowWide range of business news, trade publications and websites.
See also similar databases for business articles and newspapers:
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
- SRDS (Standard Rate & Data Service) This link opens in a new windowStandard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.
- Data Axle Reference Solutions (formerly ReferenceUSA) This link opens in a new windowData Axle Reference Solutions (formerly ReferenceUSA) is a company directory database with 65 million businesses listed. For help, see tutorial listed below:
- Policy Map This link opens in a new windowEasy-to-use online mapping and visualization tool. Downloadable U.S. demographic, economic and social data by city, state, zip code, county or census tract. Types of data include crime, housing, health, education and occupations, derived from both public and proprietary sources.
Books
Marketing Books
List of Marketing Books located in the Pardee Library Reference Collection. Invaluable books on market segmentation, demographics and psychographics and spending. (See the Who’s Buying Series)
Manufacturing & Distribution USA
Location: Pardee Reserve - Reference HD9723 .M365Industry information arranged by NAICS code, including competitors, materials, statistics, inputs and outputs. The latest copy is at the Pardee Services Desk on the Reserve-Reference (High Use) shelves.
This is a link to the SM 323 New Product Databases & Resources document:
