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SM323: New Product Development


These are the databases that students from SM323 find to be the most helpful in their work for Core.

See also similar databases for business articles and newspapers:


Marketing Books
List of Marketing Books located in the Pardee Library Reference Collection. Invaluable books on market segmentation, demographics and psychographics and spending. (See the Who’s Buying Series)

This is a link to the SM 323 New Product Databases & Resources document:

Assistant Head, Information Services

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Kathleen Berger
Room 318E
Pardee Library