Demographics and Psychographics: Target Markets
- Mintel Academic This link opens in a new window Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
- MRI-Simmons Catalyst This link opens in a new windowThe Product Data Reports presents cross tabulations of product/service data by demographic characteristics and media audiences. Please see Pardee Library’s MRI-Simmons Insights (formerly University Reporter) Tutorial for instructions.
Please note that MRI Simmons has updated its interface. In order to follow our tutorials you must launch the 1.0 interface by clicking Launch 1.0 in the top right corner.
Marketing Book Collection (Pardee Library Reference)
These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.
Here are some sample target market books by category:
- Consumer Expenditure Surveyfrom the Bureau of Labor Statistics, the original source for some of the statistics in these texts. See: Consumer Expenditures in 2022 (latest)
You can also follow these links to consult the Library’s Research Guides:
Population Statistics
Key Sources for U.S. Population Statistics:
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
- Census PublicationsVarious Census reports, issued irregularly. Reports summarize data from demographic surveys of the US population.
More sources:
- Social & Demographic TrendsReports & datasets from the Pew Research Center include population statistics.
Creating company lists by industry and geographic location
- Data Axle Reference Solutions This link opens in a new windowData Axle Reference Solutions (formerly ReferenceUSA) is a company directory database with 65 million businesses listed. For help, see tutorial listed below:
- Company Dossier through Nexis UniIn the Company Dossier box, click on “Create a Company List” to create a list of international or U.S. companies by industry, geographic area and revenue. Rank U.S. companies by sales.
