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MK467: Global Marketing Management

Industry Classifications – SIC, NAICS…

The North American Industry Classification System (NAICS) is used by U.S. statistical agencies to facilitate the collection, tabulation, presentation, and analysis of data relating to economic establishments by sector and industry. The websites below can help you identify your industry by NAICS code, and the older SIC code.

Industry Reports

Industry Statistics

Market Share & Rankings

Market Share data can be found in industry reports and articles. For additional information about industry reports and article databases, see the Industry Reports section of the guide as well as the Industry Information Sources guide.

Industry Financial Ratios

Private Company Information

Information on private companies, especially financial information is challenging to find.  Company overviews and articles from business and trade publications are good sources for private company information.

Company Overviews

Company Directories

Company Financials

Article Databases

Trade Associations

Trade News

Assistant Head, Information Services

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Kathleen Berger
Room 318E
Pardee Library