MK467: Global Marketing Management

This guide is designed to provide you with the best library resources to help you with your project.  Below are general Pardee Library Resources and the index on the left-hand side of the guide brings you to the pages with the relevant databases for each part of your project.

Find eJournals

Go to the eJournals Search to find scholarly or business journals and newspapers.

Selected Journals: 

• Wall Street Journal
• New York Times
• Washington Post
• The Economist 

Financial Times (FT.com)
For Questrom students: Click on link to establish an account; use a bu.edu email address. Once you create an account, go to FT.com and click on "Sign In" in the upper right hand corner to log in.

Selected Marketing Journals:

• Advertising, Marketing, and Public Relations Monitor Worldwide
• International Marketing Review
• Journal of International Marketing
• Global Journal of Management and Marketing
• Journal of Global Marketing
• Journal of Marketing
• Marketing Management Journal
• Marketing News

Find Business Databases

To locate the best database for your research:
Go to the Business Databases by Subject list.

Check out an alphabetical list of all business databases available to you:

Browse Business Databases A-Z

Locate Books in the BU Libraries

Use BU Libraries Search, the large search box on the library page, to locate books and other publications held by Pardee Library and other BU Libraries.

Use this tool to locate a book about your company or industry or to find a reference book such as International Directory of Company Histories.

NOTE: ABI/INFORM COMPLETE is now ProQuest One Business. It can be found on the Business Databases A-Z List.

Pardee Management Library Article Searching video

If you have any questions, please reach out to us at pardstf@bu.edu