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MK467: Global Marketing Management

Demographics and Psychographics: Target Markets

Marketing Book Collection (Pardee Library Reference)

These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.

Here are some sample target market books by category:

You can also follow these links to consult the Library’s Research Guides:

Population Statistics

Key Sources for U.S. Population Statistics:

More sources:

Creating company lists by industry and geographic location

Assistant Head, Information Services

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Kathleen Berger
Room 318E
Pardee Library