Related Guides
Demographics and Psychographics: Target Markets
- Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
- MRI-Simmons Catalyst This link opens in a new windowPlease note that MRI Simmons has updated its interface. In order to follow our MRI-Simmons Insights (formerly University Reporter) tutorials you must launch the 1.0 interface by clicking Launch 1.0 in the top right corner.
Marketing Book Collection (Pardee Library Reference)
These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.
Here are some sample target market books by category:
- Consumer Expenditure Surveyfrom the Bureau of Labor Statistics, the original source for some of the statistics in these texts. See: Consumer Expenditures in 2022 (latest)
Population Statistics
Key Sources for U.S. Population Statistics:
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
- Census PublicationsVarious Census reports, issued irregularly. Reports summarize data from demographic surveys of the US population.
More sources:
- Social & Demographic TrendsReports & datasets from the Pew Research Center include population statistics.
Creating company lists by industry and geographic location
- Data Axle Reference Solutions This link opens in a new window
Current and historical directories of U.S. businesses and consumers. Search businesses by company name, geographic area, business type, SIC code, revenue, location, number of employees and more. Also includes job and internship listings.
- Company Dossier through Nexis UniIn the Company Dossier box, click on “Create a Company List” to create a list of international or U.S. companies by industry, geographic area and revenue. Rank U.S. companies by sales.
