Marketing Resources - Digital and Social Media Marketing
- Communication & Mass Media Complete This link opens in a new window
CMMC indexes journals covering communication, mass media, linguistics, discourse, rhetoric, sociolinguistics, communication theory, language, logic, organizational communication and other closely related fields of study.
- Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
Selected Books
Social Media Marketing for Dummies by Location: OnlinePublication Date: 2020In the new edition of Social Media Marketing for Dummies, Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success.
The SAGE Handbook of Social Media Marketing by Location: OnlinePublication Date: 2022This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.
Social Media Marketing for Business by Location: OnlinePublication Date: 2022Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.
Dynamic Digital Marketing by Location: OnlinePublication Date: 2019Teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers.
Social Media Management: Using Social Media as a Business Instrument by Location: OnlinePublication Date: 2022This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields.
Social Marketing and Advertising in the Age of Social Media by Location: OnlinePublication Date: 2020This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy.
