Local Demographics
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
- Standard Rate & Data Service (SRDS) This link opens in a new window
Standard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.
National Population Statistics
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
ProQuest Statistical Abstract of the United StatesLocation: Mugar Library HA202 .E78Provides a summary of statistics on the social, political, and economic organization of the United States. The latest copy is at Mugar Library Reference.
Additional National Sources
- Social & Demographic TrendsReports & datasets from the Pew Research Center include population statistics.
Demographics and Psychographics: Target Markets
- Mintel Academic This link opens in a new window Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
- MRI-Simmons Catalyst This link opens in a new windowThe Product Data Reports presents cross tabulations of product/service data by demographic characteristics and media audiences. Please see Pardee Library’s MRI-Simmons Insights (formerly University Reporter) Tutorial for instructions.
Please note that MRI Simmons has updated its interface. In order to follow our tutorials you must launch the 1.0 interface by clicking Launch 1.0 in the top right corner.
Marketing Book Collection (Pardee Library Reference)
These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.
Here are some sample target market books by category:
- Consumer Expenditure Surveyfrom the Bureau of Labor Statistics, the original source for some of the statistics in these texts. See: Consumer Expenditures in 2022 (latest)
You can also follow these links to consult the Library’s Research Guides:
