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SM323: New Services Development

Local Demographics

National Population Statistics

Additional National Sources

Demographics and Psychographics: Target Markets

Marketing Book Collection (Pardee Library Reference)

These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.

Here are some sample target market books by category:

You can also follow these links to consult the Library’s Research Guides:

Assistant Head, Information Services

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Kathleen Berger
Room 318E
Pardee Library