Trade Publication Databases:
Select Journals:
Standard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
You can also check the Research Guide: Marketing for more complete sources for: