Local Advertising Rates
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SRDS (Standard Rate & Data Service) This link opens in a new windowDMA National Advertising Rates under Newspaper Media – Select DMA: Boston, MA(Manchester, NH) City: Boston, MA and then a particular publication such as the Boston Globe.
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SRDS (Standard Rate & Data Service) This link opens in a new windowSRDS provides SQAD Cost Per Point Levels – TV Households by DMA and not the actual rates. Select TV & Cable Media – DMA Maps and Profiles and then select the profile for DMA: Boston, MA(Manchester, NH). SRDS provides SQAD Spot Radio Cost-Per-Point Estimates but they do not provide advertising rates for radio stations. Select Radio Media – SQAD Spot Radio Cost-Per-Point Estimates and then select SQAD Spot Radio Cost-Per-Point Estimates for Boston, MA.
Articles from trade publications: ABI-Inform, Business Source Complete, Lexis/Nexis and Factiva are a possible source for radio, TV and cable advertising rates. Also articles from the Boston Business Journal are another possible source. Articles from journals: Broadcast & Cable and Television Week are a possible source for advertising rates.
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SRDS (Standard Rate & Data Service) This link opens in a new windowSRDS does not provide advertising rates for digital media, but they do provide website information and a list of advertising opportunities. Select Digital Media – Websites and then select Consumer: Classifications for a list of websites.
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SRDS (Standard Rate & Data Service) This link opens in a new windowSRDS provides website information for Out-of-Home Media companies. Select Out-of-Home Media – Media and then DMA: Boston, MA(Manchester, NH). This includes billboards and shopping mall opportunities.
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SRDS (Standard Rate & Data Service) This link opens in a new windowSRDS provides information on direct marketing lists and insert media at a national level. Select Business: Classifications or Consumer: Classifications. Listings include base price information.
Media Planning and Ad Prices
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MRI-Simmons Insights (formerly University Reporter) This link opens in a new windowUniversity Reporter contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. Please see Pardee Library’s Business Tutorial: MRI-Simmons Insights (formerly University Reporter) for instructions.
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SRDS (Standard Rate & Data Service) This link opens in a new windowStandard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.
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Winmo This link opens in a new windowDirectory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
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Mintel Academic This link opens in a new windowMintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles.
You can also check the Research Guide: Marketing for more complete sources for:
- Advertising costs
- Expenditures
- Direct marketing
- Internet marketing
- Media demographics
- Radio & television etc.
Trade Shows
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TSNN.com – The Trade Show News NetworkGlobal coverage of over 15,000 trade shows and conferences, as well as seminars. Broken down by industry, and searchable by month, city, state, and country.
Online Media Newsletters
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MediaPostNewsletters, links, and stats for media marketing and advertising professionals. Note: If you give this publisher your email address, you will automatically subscribe to its Advertising/Media related newsletters Media Daily News, Online Media Daily, and Research Briefs from the Center for Media Research. Lots of information, but be prepared to receive lots of email.
Catalogs
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Catalogs.comAnother directory of catalogs organized by product type.
