Introduction to Company and Industry Research

• Understand the Industry Landscape: This is important for evaluating a company’s performance and growth potential.

• Gain Insights from Industry Research: Learn about market trends, competitive dynamics, and emerging opportunities, which are key for strategic decision-making.

• Assess Competitor Positioning: Analyze industry resources to see where a company stands relative to its competitors and identify key market opportunities.

• Anticipate Challenges: Industry research helps forecast potential challenges, such as technological changes or regulatory shifts, that may impact future performance.

• Start with Industry Surveys: These surveys provide detailed analyses of market conditions, including size, growth rates, and key players.

Here are some useful databases for industry surveys and reports: