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Introduction to Company and Industry Research

Industry Resources

  • Understand the Industry Landscape: This is important for evaluating a company’s performance and growth potential.
  • Gain Insights from Industry Research: Learn about market trends, competitive dynamics, and emerging opportunities, which are key for strategic decision-making.
  • Assess Competitor Positioning: Analyze industry resources to see where a company stands relative to its competitors and identify key market opportunities.
  • Anticipate Challenges: Industry research helps forecast potential challenges, such as technological changes or regulatory shifts, that may impact future performance.
  • Start with Industry Surveys: These surveys provide detailed analyses of market conditions, including size, growth rates, and key players.
Here are some useful databases for industry surveys and reports:
See our Industry Information Sources guide for additional resources.

Librarian

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Brock Edmunds
Contact:
edmundsb@bu.edu
Room 318D
Pardee Library
(617) 353-4311