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Introduction to Company and Industry Research

Articles

Article searching is important for company and industry research due to its ability to provide current, relevant information. Additional benefits of article searching include:
  • Timely Updates: Offer recent information on events, trends, and competitive analysis not always in financial reports.
  • Expert Insights: Include expert opinions, case studies, and historical context for a deeper understanding.
  • Validation: Help validate and cross-check data from other sources.
  • Public Perception: Reveal media coverage and public views of a company or industry.
There are two primary methods for searching articles:
  • Article Databases: Ideal for broad, efficient searches across multiple sources.
  • Specific Publications: Best for in-depth, targeted information on particular topics.
Choosing between these methods depends on your research needs. Each method is described in further detail below.

Article Databases

Article databases offer several key advantages:
  • Broad Coverage: Access a vast array of content from numerous sources, including academic journals, industry reports, and news articles. This broad reach ensures you can find diverse perspectives and comprehensive information on your topic.
  • Advanced Search Options: Leverage sophisticated search tools, such as filters and keyword searches, to narrow down results. This allows you to find specific information quickly and efficiently, tailored to your research needs.
  • Efficiency: Quickly compile detailed information from multiple sources in one place, saving time and effort compared to manual searches.
Search Tips:
  • Start with Basic Keywords: Begin your search using primary keywords related to your topic, such as the company name or industry (e.g., "Mattel" or "toy industry"). This helps you gather a broad set of initial results.
  • Refine Your Search: Use additional keywords and filters to narrow down your results. For instance, adding terms like "trends" or a product name, such as "Barbie" and applying filters for date range or publication type can help you zero in on the most relevant articles.
  • Explore Specific Journals: For more in-depth or targeted information, check specific journals and publications listed under Specific Publications. These sources often provide detailed analyses and specialized insights.
Below are some of the most well-known article databases for business research. For more options, consult our A-Z Databases list for additional article databases that may suit your needs.

Specific Publications

Specific Publications Provide:
  • Targeted Content: Offer specialized, high-quality information and expert analysis tailored to particular topics or industries. These publications often provide detailed and focused insights that may not be available in broader sources.
  • In-Depth Coverage: Focus on niche subjects or specific sectors, delivering comprehensive coverage and expert commentary on particular areas of interest.
  • Limited Coverage: Searching within a single publication might yield fewer results and less variety compared to broader sources. This limitation means you might need to consult multiple publications for a complete view.
Search Tips:
  • Start with Keywords: Use relevant keywords related to your topic, such as the company name or industry (e.g., "McDonald's" or "fast food industry"), to find articles within specific publications.
  • Refine Your Search: Apply additional keywords and filters to narrow down your results (e.g., date ranges, or terms like "competitors" or with a product name such as "Happy Meal"). This helps in pinpointing more precise and relevant information.
  • For Broader Research: Complement your search in specific publications with the broader Article Databases mentioned above. These databases provide access to a wider range of sources and general context.
Below are a few key business journals to consider. For more publications, use the Journal and Newspaper Titles feature in BU Libraries Search.

Librarian

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Brock Edmunds
Contact:
edmundsb@bu.edu
Room 318D
Pardee Library
(617) 353-4311