About This Guide
This guide provides research resources and information related to CM405: Media Strategy, taught by Professor Greenberg.
The index on the left-hand side of the guide brings you to pages with relevant databases for your course project and assignments.
Key Resources
Mintel
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Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
MRI - Simmons Insight
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MRI-Simmons Catalyst This link opens in a new window
Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. See MRI-Simmons Catalyst for instructions.
