Research: Business Databases by Subject: Marketing & Advertising

Journals & Magazine Articles

Business Source Complete This link opens in a new window
Provides bibliographic and full text content, including indexing and abstracts for scholarly business journals back to 1886 and full text journal articles in all disciplines of business, including marketing, management, accounting, finance and economics. The database full text content includes investment research reports, industry reports, market research reports, company profiles, SWOT analyses. Sources covered by this database include Economist Intelligence Unit country reports.
Factiva This link opens in a new window
Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data. Date coverage varies by publication.
ProQuest One Business This link opens in a new window
ProQuest One Business combines multiple ProQuest business information databases including ABI-Inform, Accounting, Tax & Banking and Entrepreneurship and contains more than 130 million documents. Content in this database also covers over 2,400 journals and magazines, several hundred news sources, thousands of ebooks, videos and company, industry and country reports.

Mintel Academic This link opens in a new window
Detailed market research on a variety of consumer products includes consumer, market share, retail, and advertising information from United States and Europe. Academic use only.
For instructions see the Mintel Graphing Tutorial.
MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new window
Product and media demographics. Academic use only.
See University Reporter tutorial for instructions.
SRDS (Standard Rate & Data Service) This link opens in a new window
Standard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.

Vivvix This link opens in a new window
Advertising expenditures for brands, companies, and products.
SRDS (Standard Rate & Data Service) This link opens in a new window
Directory of major U.S. media including outdoor and interactive, includes pricing information for magazines and newspapers.
Mintel Academic This link opens in a new window
Detailed market research on a variety of consumer products includes consumer, market share, retail, and advertising information from United States and Europe. Academic use only. For instructions see the Mintel Graphing Tutorial.
For instructions see the Mintel Graphing Tutorial.
MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new window
Product and media demographics. Academic use only. See University Reporter tutorial for instructions.
See University Reporter tutorial for instructions.