Market Reports
- Mintel Academic This link opens in a new window
Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. For instructions see the Mintel Tutorial.
Demographics
- MRI-Simmons Catalyst This link opens in a new window
Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. See MRI-Simmons Catalyst for instructions.
- Standard Rate & Data Service (SRDS) This link opens in a new window
Standard Rate & Data Service (SRDS) provides media advertising rates, contact information, circulation information, etc. for magazine, newspaper, television, direct marketing, radio, online, and out-of-home domestic and international markets. Claritas SMS provides demographic and consumer market segmentation data by geographic place (DMA, county, or state). Users can access pre-defined report templates to generate Pop-Facts Demographics Reports and Segmentation Reports.
Includes:
Market Profile Reports: data for geographic markets, both on general demographics (age, income, etc.) and on lifestyles (proportion of households with people interested in gardening, etc.).
Lifestyle Analysis Reports: demographic data on those identified with a particular lifestyle group.
Demographic Reports: explore by demographic variable (e.g., 35-44 year-olds with $50,000-$74,999 income.), gaining market-by-market insight into where to find key audiences.
PRIZM Reports: provide insight into the household make-up of each DMA in the U.S. and the lifestyle traits of groupings of segments with common characteristics.
Print version, Lifestyle Market Analyst, can be found at the Pardee Library Services Desk. Does not include PRIZM reports.
Marketing Book Collection (Pardee Library Reference)
These books offer detailed breakdowns on various consumer segments within the United States. They can be found in the Reference collection on the 3rd floor of Pardee Library.
Here are some sample target market books by category:
- Consumer Expenditure Surveyfrom the Bureau of Labor Statistics, the original source for some of the statistics in these texts. See: Consumer Expenditures in 2022 (latest)
Population Statistics
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
