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Evalulating Polls
FiveThirtyEight’s pollster ratings "are calculated by analyzing the historical accuracy and the methodology of each firm’s polls. Accuracy scores account for the type of election, a poll’s sample size, the performance of other polls surveying the same race and other factors...(including) measures of statistical bias in the polls." from the website
See more: The State Of The Polls, 2016 | How this works | Download the data
- National Council on Public PollsUseful critical analyses of polls and polling methods. "Its mission is to set the highest professional standards for public opinion pollsters, and to advance the understanding...of how polls are conducted and how to interpret poll results." from the site
A Journalist's Guide to Public Opinion Polls by Call Number: Mugar Memorial Library Stacks (HM261 .G358 1994 )ISBN: 027594722XPublication Date: 1994-10-30This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.
Exit Polls by Call Number: eBookISBN: 1608717410Publication Date: 2012-02-14
Public Opinion Polling in a Globalized World by Call Number: eBookISBN: 3540757538Publication Date: 2007-11-14
Polls and Surveys by Call Number: Mugar Memorial Library Stacks (HM261 .B69 1988 )ISBN: 1555420982Publication Date: 1988-08-15Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
Improving Survey Response by Call Number: Mugar Memorial Library Stacks (HM538 .I47 2010 )ISBN: 9780470516690Publication Date: 2010-04-26
Political Polling in the Digital Age by Call Number: online (ebrary) ; also Mugar Stacks HN90.P8 P643 2011ISBN: 9780807137833Publication Date: 2011-05-02
The Voter's Guide to Election Polls by Call Number: eBookISBN: 0742547167Publication Date: 2007-12-28
