Featured Books Archive at Pardee Library

Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. He brought doing good and having grand adventures into the heart of his business model--and enjoyed even more business success as a result.

A social history examining how restaurants came to reflect class, gender, assimilation, mass consumption and culture in America. Ranging from the 1830s and the New York Steak House Delmonico's to the current flowering of avant-garde cuisine, each chapter looks at fashions for different types of food from turtle soup to Caesar Salad.

Howard Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from coast to coast. Highlighted in television shows such as Mad Men and Martin Scorsese's The Irishman, it's obvious that Howard Johnson's occupies an indelible and pleasant place in popular culture.

In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.

A vibrant collection of images and art celebrating the iconic Coca-Cola Contour Bottle.

The remarkable tale of Polaroid's first instant camera to hit the market in 1948 to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.

An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy; Airbnb embodies the entrepreneurial and disruptive spirit of today's sharing economy.

Michael D'Antonio tells the inspiring, feel-good story of Milton S. Hershey, one of the last century's most eccentric and idealistic titans of industry. Hershey pioneered techniques of branding, mass production, and marketing, but never stopped serving those in need.

In Las Vegas, Caesars' Entertainment's greatest asset is this they track the activities of the overwhelming majority of their clients. Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.

Comprehensive data on the number of international visitors annually and their relationship to the places they visit. The challenge is to understand how and why societies can achieve a better life through sustainable development, which encompasses social, economic and environmental dimensions.

Examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. Then it shows how any company can foster these powerful cooperative relationships.

In the late 1940s and early 1950s, a group of African American businessmen changed the face of American business by being among the first Black Americans to work at professional jobs in Corporate America and to target Black consumers as a distinct market.

This biography of ice cream entrepreneur Ed. F. Kruse (1928-2015) looks back on a life devoted to family, community, and building one of the most successful businesses in Texas.

Tells over 200 stories of the people behind well-known brand names in America, including Chef Boyardee, Peter Paul, Jack Daniels, Smith Brothers, Estee Lauder, John Deere, Tupperware, and Milton Bradley.

Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. Once Upon an American Dream is a story of global capitalism on a grand scale.

Few businesses in America today are as colorful, lucrative, and innovative as cruise shipping, and Devils on the Deep Blue Sea is the first book to give readers a compelling behind-the-scenes look into these floating empires and modern-day robber barons.

A critical analysis of the evolution of the contemporary niche tourism phenomenon, exploring specific trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face globally.