CM730: Marketing Communication

ProQuest One Business combines multiple ProQuest business information databases including ABI-Inform, Accounting, Tax & Banking and Entrepreneurship and contains more than 130 million documents. Content in this database also covers over 2,400 journals and magazines, several hundred news sources, thousands of ebooks, videos and company, industry and country reports.

Provides bibliographic and full text content, including indexing and abstracts for scholarly business journals back to 1886 and full text journal articles in all disciplines of business, including marketing, management, accounting, finance and economics. The database full text content includes investment research reports, industry reports, market research reports, company profiles, SWOT analyses. Sources covered by this database include Economist Intelligence Unit country reports.

Provides worldwide full text access to local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.

Nexis Uni is a source for newspapers and magazines, trade journals, wire services and transcripts, as well as legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790, and information on U.S. and international companies and executives.

Searchable digital archive of recent newspapers that offers full-page images of Boston Globe, Chicago Tribune, Los Angeles Times, New York Times, Wall Street Journal, and Washington Post.

PsycArticles provides full text access to articles from journals published by the American Psychological Association, the APA Educational Publishing Foundation, The Canadian Psychological Association, and Hogrefe Publishing Group. Subject areas include general psychology as well as specialized areas such as animal behavior, cognition, memory, psycholinguistics, and social psychology.

Provides access to articles, books and book chapters, and dissertations that cover the scholarly literature in the psychological, social, behavioral, and health sciences. Includes material of relevance to psychologists and professionals in related fields such as psychiatry, management, business, education, social science, neuroscience, law, medicine, and social work.

CMMC indexes journals covering communication, mass media, linguistics, discourse, rhetoric, sociolinguistics, communication theory, language, logic, organizational communication and other closely related fields of study.

This database includes the full text of articles from more than 500 journals. It covers a broad range of topics related to psychology and the behavioral sciences including observational and experimental methods, child and adolescent psychology, and many areas of counseling.