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Magazines & Journals
- Advertising Age One of the leading advertising trade journals.
- Adweek Adweek is a weekly American advertising trade publication, first published in 1978. Contains articles, news, and product information about the advertising and marketing industry.
- American Demographics Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
- Brandweek A weekly publication of articles, interviews, business profiles, licensing, new products and new campaigns aimed at professionals in marketing in agencies and client companies
- Journal of Advertising Provides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.
- Journal of Advertising Research Seeks to act as a research and development tool for professionals in all areas of marketing including media, research, advertising and communications.
- Journal of Marketing Publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.
- Journal of Marketing Research (JMR) Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
- Marketing Research Publishes articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies. Publication of The American Marketing Association. [Access from 1989 - 2012]
- Mediaweek Provides up-close profiles and portraits of media's leading figures and covers news and analysis from the tech, print, digital and advertising worlds.
Browse Books & eBooks on ...
Men and Masculinities: A Social, Cultural, and Historical Encyclopedia by
The first encyclopedia to analyze, summarize, and explain the complexities of men's lives and the idea of modern manhood. The process of "making masculinity visible" has been going on for over two decades and has produced a prodigious and interesting body of work. But until now the subject has had no authoritative reference source. Men & Masculinities, a pioneering two-volume work, corrects the oversight by summarizing the latest historical, biological, cross-cultural, psychological, and sociological research on the subject. It also looks at literature, art, and music from a gender perspective. The contributors are experts in their specialties and their work is directed, organized, and coedited by one of the premier scholars in the field, Michael Kimmel. The coverage brings together for the first time considerable knowledge of men and manhood, focusing on such areas as sexual violence, intimacy, pornography, homophobia, sports, profeminist men, rituals, sexism, and many other important subjects. Clearly, this unique reference is a valuable guide to students, teachers, writers, policymakers, journalists, and others who seek a fuller understanding of gender in the United States. Nearly 400 A-Z entries from aging and intimacy to puberty and Westerns Cross-references in each entry to other relevant entries An impressive list of contributors including many of the world's premier scholars Illustrations of key historical events, people, and ideas that enhance understanding of the material
Location: Mugar Reference X HQ1090.3 .M436 2004Publication Date: 2003
The Allure of Sports in Western Culture by
Sports are the most popular spectator events in the history of the world. This volume demonstrates how sports shape societies and individuals. The essays offer critical new insights and historical case studies from historians, theorists, literature scholars, and athletes.
Location: OnlinePublication Date: 2019
Understanding Sports Culture by
Understanding Sport Culture traces and analyzes the development of the modern field of sport from its ancient and medieval precursors (the festivals of Greece and Rome, and games such as folk football), through to its inception in the mid-nineteenth century as a set of activities designed to instill character and discipline in students in exclusive British public schools, up to its transformation into a global institution and popular spectacle. The narrative also focuses on and provides a detailed account of the gradual coming together of sport and the media. It explains how this relationship has accentuated sport's status as one of the most important sites in contemporary culture, while simultaneously threatening its existence. As part of the Understanding Contemporary Culture series this book is aimed at a broad range of students from undergraduate to graduate level, who want to know more and be fully informed on sport, its relationship to the media, and its cultural dynamics.
Location: OnlinePublication Date: 2007
Violence in Popular Culture: American and Global Perspectives by
A comprehensive resource, this book reviews current and historical examples of violence in film, television, radio, music, music videos, video games, and novels. Despite decades of attention and various attempts to enact legislation that limits violence in American popular culture, it remains ubiquitous across films, television, radio, music, music videos, video games, and popular fiction. Studies have shown that programs marketed to children are often remarkably violent and that viewing or otherwise consuming such violence has numerous negative effects on children's psychological health. This book sheds light on the scholarship related to violence in popular culture and compares historical and current examples, analyzing popular shows such as Game of Thrones, video games such as Mortal Kombat, young adult fiction including the trilogy The Hunger Games, and more. Not only does Violence in American Popular Culture provide a comprehensive review of the research about the effects of violence in media, but it also offers detailed assessments of violent content in various expressions of popular culture. In addition, it invites readers to compare violence in American popular culture with that globally via entries on violence in popular culture outside the United States. An appendix of additional resources and primary sources gives readers further tools for deepening their understanding of this complex and controversial issue. Informs about issues and controversies related to violence in popular culture today Includes entries on a diversity of genres, both historical and contemporary Offers a global comparison via significant entries about violence in popular culture outside the U.S. Features an easy-to-read format and includes introductions and other accompanying materials
Location: OnlinePublication Date: 2018
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Search across disciplines
- BU Libraries Search (BULS) This link opens in a new window BU Libraries Search provides a single place to search for a wide variety of academic material provided by the library. The material covered by the search includes books, journals, scores, video and audio recordings, and other physical items held by the library. The search also covers ebooks and ejournals owned by the library, as well as online material provided by the library from a variety of sources.
- JSTOR This link opens in a new window This database provides full text access to the back issues of core scholarly journals in the humanities, social sciences, and natural sciences. Book reviews are included as well as journal articles. Abstracts are available for some of the articles. Date coverage: earliest issues of each journal up to the most current five years for most publications and to the present for some.
- Project Muse This link opens in a new window Project Muse provides digital access to scholarly journals and books in the humanities and social sciences. The scholarly content comes from non-profit scholarly publishers, including university presses and societies. The full text resources include journal articles, book reviews and book chapters.
Business
- ProQuest One Business This link opens in a new window ProQuest One Business combines multiple ProQuest business information databases including ABI-Inform, Accounting, Tax & Banking and Entrepreneurship and contains more than 130 million documents. Content in this database also covers over 2,400 journals and magazines, several hundred news sources, thousands of ebooks, videos and company, industry and country reports.
- Business Source Complete This link opens in a new window Provides bibliographic and full text content, including indexing and abstracts for scholarly business journals back to 1886 and full text journal articles in all disciplines of business, including marketing, management, accounting, finance and economics. The database full text content includes investment research reports, industry reports, market research reports, company profiles, SWOT analyses. Sources covered by this database include Economist Intelligence Unit country reports.
- Nexis Uni This link opens in a new window Nexis Uni is a source for newspapers and magazines, trade journals, wire services and transcripts, as well as legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790, and information on U.S. and international companies and executives.
History & Social Sciences
- America: History & Life (AHL) This link opens in a new window Covers the history and culture of the U.S. and Canada from prehistory to present times; indexes journal articles, book titles and chapters, reviews from numerous multilingual sources; all abstracts in English. Date coverage: 1949-present
- Communication & Mass Media Complete (CMMC) This link opens in a new window CMMC indexes journals covering communication, mass media, linguistics, discourse, rhetoric, sociolinguistics, communication theory, language, logic, organizational communication and other closely related fields of study. Date coverage: 1915 - present.
- PAIS Index This link opens in a new window The PAIS International database covers current public policy issues and areas of potential legislation. Cited articles, books and documents can date back to 1910 and are listed in the original language. While some full text is included, the index primarily links to full text articles available through existing BU subscriptions. Date coverage: Approximately 1910 - present.
- APA PsycINFO This link opens in a new window PsycInfo provides access to journal articles, books and book chapters, and dissertations that cover the scholarly literature in the psychological, social, behavioral, and health sciences. It includes material of relevance to psychologists and professionals in related fields such as psychiatry, management, business, education, social science, neuroscience, law, medicine, and social work. Date coverage: 1894-
- Anthropology Plus This link opens in a new window Anthropology Plus provides worldwide coverage of journal articles, reports, commentaries, edited works and obituaries in the fields of anthropology, archaeology, and related interdisciplinary fields. Date coverage: late 19th century - present.
- Humanities Full Text / Humanities & Social Sciences Index Retrospective This link opens in a new window These combined databases provide access to journal articles, book reviews, performance reviews, interviews, bibliographies and more from a broad range of humanities and social sciences journals. Date coverage: 1907 - present.
- Social Sciences Full Text This link opens in a new window Social Sciences Full Text provides access to hundreds of English language journals in the social sciences. About two-thirds of the journals are peer-reviewed. Date coverage: 1983 - present.
- Sociological Abstracts This link opens in a new window Sociological Abstracts indexes and abstracts the international literature of sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews. It also provides abstracts of books, book chapters, dissertations, and conference papers. Forty percent of the content is published outside of North America. Date coverage: 1952 - present.
- Worldwide Political Science Abstracts (WPSA) This link opens in a new window Indexes and abstracts international relations, political science, and foreign affairs literature. May include references to dissertations, books, or scholarly articles. Some full text included; links provided to BU content. Date coverage: 1975 - present.
