Demographics and Psychographics: Target Markets
- Mintel Academic This link opens in a new window Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles.
- MRI-Simmons Catalyst (formerly MRI-Simmons Insights) This link opens in a new window Contains detailed consumer product and media data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure.
- Consumer Expenditure Surveyfrom the Bureau of Labor Statistics, the original source for some of the statistics in these texts. See: Consumer Expenditures in 2022 (latest)
For additional resources, you can also follow this link to consult the Library’s Marketing Guide:
Population Statistics
Key Sources for U.S. Population Statistics:
- Census DataAccess data about the nation's people and economy including demographic data and the Economic Census.
- Census PublicationsVarious Census reports, issued irregularly. Reports summarize data from demographic surveys of the US population.
More sources:
- Social & Demographic TrendsReports & datasets from the Pew Research Center include population statistics.
Creating company lists by industry and geographic location
- Data Axle Reference Solutions (formerly ReferenceUSA) This link opens in a new windowCurrent and historical directories of U.S. businesses and consumers. Search businesses by company name, geographic area, business type, SIC code, revenue, location, number of employees and more. Also includes job and internship listings. For help, see tutorial listed below:
- Company Dossier through Nexis UniIn the Company Dossier box, click on “Create a Company List” to create a list of international or U.S. companies by industry, geographic area and revenue. Rank U.S. companies by sales.
