Business Case Studies

This essential guide is for anyone writing case studies for educational purposes, offering practical tips for both novices and experienced writers. It covers fundamental components of case studies, addresses common writing challenges, and outlines best practices for quality control.

This book deconstructs the case study, detailing the writing process and composition of effective case studies. With illustrations and charts, it helps visualize concepts, simplify complex information, and apply techniques practically.

Effective case use requires skill and consideration of various factors, including local teaching traditions and individual learning preferences. The book highlights the potential of case-based methods and the need for better understanding of case writing.

Helen Simons offers a practical, personal approach to case study research, addressing common misconceptions and providing insights from extensive experience. The book, praised for its readability, covers the rationale, design, methods, ethics, and analysis of case studies, and discusses generalizing and theorizing.

Guides students through the entire case study research process, from design and data collection to analysis, writing, and presentation.

Discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.