Research: HUB XC 475 Spark! Technology Innovation Fellowship: Home

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Technology and Design

HUB XC 475 A1: Spark! Technology Innovation Fellowship

This Guide will help you research the technology requirements, design considerations and market environment to help you develop your project or product.

Boston University Libraries SEARCH

Find resources about product development and product creation including UX design, technology and project management.

Featured books

Marketing: audience, competitors and brands

RESEARCHING BRANDS AND COMPETITORS

Mintel Academic This link opens in a new window
provides market research reports and includes brand share, consumer and market information.
For instructions see the Mintel Graphing Tutorial.
Winmo This link opens in a new window
provides media spending information on brands and companies. It also includes a social audience report for various companies.
MRI-Simmons Insights (formerly University Reporter) This link opens in a new window
provides consumer product usage data and includes usage data on brands.
See University Reporter tutorial for instructions.
Advertising Insights (formerly Ad$pender) This link opens in a new window
provides media spending information for companies and brands.