CM431: Brand Communication and Consumer Analytics

ProQuest One Business combines multiple ProQuest business information databases including ABI-Inform, Accounting, Tax & Banking and Entrepreneurship and contains more than 130 million documents. Content in this database also covers over 2,400 journals and magazines, several hundred news sources, thousands of ebooks, videos and company, industry and country reports.

Provides bibliographic and full text content, including indexing and abstracts for scholarly business journals back to 1886 and full text journal articles in all disciplines of business, including marketing, management, accounting, finance and economics. The database full text content includes investment research reports, industry reports, market research reports, company profiles, SWOT analyses. Sources covered by this database include Economist Intelligence Unit country reports.

Provides worldwide full text access to local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.

Nexis Uni is a source for newspapers and magazines, trade journals, wire services and transcripts, as well as legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790, and information on U.S. and international companies and executives.

CMMC indexes journals covering communication, mass media, linguistics, discourse, rhetoric, sociolinguistics, communication theory, language, logic, organizational communication and other closely related fields of study.