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HUB XC 433: Marketing BU Smart$ 101

Local Advertising Rates

Articles from trade publications: ABI-Inform, Business Source Complete, Lexis/Nexis and Factiva are a possible source for radio, TV and cable advertising rates.  Also articles from the Boston Business Journal are another possible source.  Articles from journals: Broadcast & Cable and Television Week are a possible source for advertising rates.


Two publications from the Direct Marketing Association:

Media Planning and Ad Prices

You can also check the Research Guide: Marketing for more complete sources for:

  • Advertising costs
  • Expenditures
  • Direct marketing
  • Internet marketing
  • Media demographics
  • Radio & television etc.

Trade Shows

Online Media Newsletters

Catalogs

Assistant Head, Information Services

Profile Photo
Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312