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HUB XC 397: Marketing for New Product Development and Sustainability

Media Planning and Ad Prices

DMA Publications

Two publications from the Direct Marketing Association:

You can also check the Research Guide: Marketing for more complete sources for:

  • Advertising costs
  • Expenditures
  • Direct marketing
  • Internet marketing
  • Media demographics
  • Radio & television etc.

Marketing Reference Books – Reference Collection 

Trade Shows

Online Media Newsletters

Catalogs

Assistant Head, Information Services

Kathleen Berger's picture
Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312