Skip to Main Content

WR150: You Are What You Buy? Metaphor, Marketing, and Consumerism in Mass Marketing (Spring 2018)

French fries and WIFI



Pérez-Sobrino, Paula. “Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account.” Metaphor and Symbol, vol. 31, no. 2, 2016, pp. 73–90.  (Figures on page 86.)  Click image to enlarge.