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Business Tutorial: Mintel

Steps for Downloading

1. Click Consumer Data in your report's table of contents.

2. This will bring you to Mintel's Interactive Databooks. Use the drop-down menu at the top of the screen to navigate to the data you want.


3. Per your preference, you can set the data as a table or bar graph.

4. Click Explore Demographics for more detailed data.

5. Select the demographics you want to include in your analysis. For this example, we will select Age, Education, and Gender. Then click the arrow symbol to see the results.

6. Click Download Table.

7. Here is an example of the data downloaded into Excel.

Assistant Head, Information Services

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Kathleen Berger
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