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Business Tutorial: Mintel

Navigating Mintel Reports

1. Log in to Mintel using BU Kerberos.

BU Kerberos login.

2. Agree to Mintel's Terms of Use. Click the check mark beside "I acknowledge these permissions and prohibitions" and then click Continue.

Mintel's terms and conditions.3. On the front page, search for the report you want to work with. For this example, we'll use Dishwashing Products - US - 2023.

Mintel's landing page. A report on dishwashing is highlighted.4. Click Read Report in the lower right corner of the thumbnail image.

"Read Report" encircled in purple.

5. Hover over the menu icon on the left side of the screen to view the report's table of contents. Click a heading to access a specific section of the report, or click on the plus sign next to the heading for more specific sub-topics.

Purple boxes identify menu options.

Assistant Head, Information Services

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Kathleen Berger
Contact:
bergerkm@bu.edu
Room 318E
Pardee Library
617-353-4312